Executive Expo Producer

About the role

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

The Expo Executive Producer is a senior production leadership role responsible for defining, integrating, and executing the full expo experience within large, complex event programs. This role owns the strategic direction and operational delivery of the expo environment, ensuring that exhibitor experience, production, operations, client objectives, and cross-functional execution are aligned into one cohesive, high-impact model. This position is distinct from roles centered primarily on vendor management or supplier coordination. The Expo Executive Producer must bring hands-on experience leading production inside enterprise-scale or matrixed organizations, with the ability to drive alignment across internal teams, business units, external partners, and client stakeholders while maintaining executive-level accountability for the overall expo outcome. This position will support our Growth team.

Responsibilities

• Own the end-to-end vision, strategy, and execution of the expo hall experience across large-scale programs
• Translate client business objectives into a cohesive exhibitor and attendee experience, integrating the needs of both the client, sponsors and other critical stakeholders
• Serve as the central integration point aligning all cross-functional and partner teams—Production, Creative, Technical, Exhibitor Services, and Operations—to deliver a cohesive, enterprise-level solution
• Establish and drive KPIs related to exhibitor satisfaction, operational performance, financial performance and service delivery
• Lead complex, multi-workstream production environments across expo operations, content, and logistics
• Oversee the full event lifecycle from concept through execution and post-event reconciliation
• Lead financial reconciliation and performance reporting
• Coordinate with Technical Directors, Line Producers, and other leaders to ensure integrated execution
• Set performance expectations, drive accountability, and mentor future leaders

Qualifications

• 10+ years of experience in event production, expo management, or experiential programs
• Bachelor’s degree preferred, High School Diploma or Equivalent with relevant work experience required
• Background in agency, communications company or production company leadership
• Proven success leading large-scale, complex production environments within enterprise or matrixed organizational settings, including experience working across multiple business units, agency partners, or integrated delivery models
• Demonstrated experience integrating multiple internal teams
• Strong financial acumen with experience managing multi-million-dollar budgets, including demonstrated ability to assess