Executive Director of Bryan College Online
Bryan College · Dayton, TN · 1 mo ago
MarketingFull-time
Executive Summary
The Executive Director of Bryan College Online leads the strategy, growth, and stewardship of the college’s online programs. Reporting to the Vice President for Enrollment Services and Student Life, this leader is entrusted with extending a Christ-centered education to students wherever they are, through the reach and flexibility of online learning.
Responsibilities
- Set, lead, and continually refine the enrollment strategy for Bryan College Online.
- Own the full enrollment funnel from inquiry through enrollment, with clear expectations at every stage.
- Evaluate and manage external vendor relationships, holding partners accountable for measurable results.
- Identify and pursue opportunities to grow online enrollment.
- Build and lead the admissions function for online programs, establishing the standards and rhythms that move prospective students from first contact to enrollment.
- Partner with the marketing department to translate enrollment strategy into campaigns and presence that reach the right students in the right places.
- Work alongside academic leadership to ensure online program offerings serve students well and meet the demands of the market.
- Provide consistent, transparent reporting on the health of online enrollment, evaluated on the academic rhythm of online program delivery.
Requirements
- Bachelor’s degree required; master’s degree preferred.
- A strategist and a builder who can both set direction and stand up the operation behind it.
- Strong analytical judgment and comfort making decisions from data.
- Skilled at building relationships across institutions, employers, and communities.
- Disciplined, resilient, and able to lead patient work through a season of stabilization toward growth.
Qualifications
- At least five years of progressive leadership experience in enrollment, admissions, or online program management, ideally in higher education.
- A demonstrated record of strategic thinking that produced measurable enrollment results.
- Fluency in enrollment marketing sufficient to direct internal teams and hold external vendors accountable.
- Experience leading and developing staff and managing toward clear performance expectations.
- A personal relationship with Jesus Christ and be committed to serving Him and His church.
- Endorse without reservation our mission and standards of conduct.