Director of Online Enrollment

About the role

The Director of Online Enrollment at California State University, Los Angeles (Cal State LA) provides executive leadership for the design, launch, and scaling of LA Online, the institution's new online learning and enrollment enterprise. This role leads the development of an internal Online Program Management (OPM) model, aligning academic innovation, enrollment growth, and student success for online degree, certificate, and extension credit programs serving adult and mid-career learners.

Responsibilities

• Develops and implements strategies for market intelligence, portfolio strategy, digital marketing, recruitment, admissions coordination, onboarding, retention, and re-enrollment.
• Learns and partners closely with academic colleges, central enrollment units, academic technology, IT, institutional effectiveness, and student services to ensure a cohesive, data-driven, and learner-centered online experience.
• Manages multiple functional teams, internal and external vendors, establishes performance metrics and dashboards, and develops sustainable financial and operational models to support long-term growth and quality.

Requirements

• Bachelor's degree from an accredited four-year college or university.
• Minimum of seven (7) years of progressively responsible experience in online enrollment management, higher education marketing, recruitment, admissions, or related fields.
• Demonstrated experience managing end-to-end online enrollment operations, including marketing, recruiting, and retention.
• Experience working across academic and administrative units in a complex higher education environment.
• An interest or ability in working in a multicultural/multiethnic environment.

Qualifications

• Master's degree or higher preferred.
• Senior-level experience with online or adult-learner programs.
• Experience building or operating an internal OPM or hybrid OPM model.
• Advanced experience with digital marketing, CRM platforms, enrollment analytics, and marketing automation.
• Experience managing vendors while building internal institutional capacity.
• Demonstrated success using data to drive enrollment growth, improve retention, and enhance the student experience.

Skills

Not specified.

Benefits

Not specified.

Pay

Salary is commensurate with experience and qualifications. Salary range is $6,891 - $22,119/monthly. (Budgeted Hiring Salary Range $12,500 - $14,583/monthly)

Schedule

Not specified.