Executive Director, Marketing Operations & Analysis

Key Responsibilities

• Design and implement marketing operations systems, tools, and processes to support launch and commercial growth.
• Stand up marketing project management frameworks, campaign workflows, and agency management processes from the ground up.
• Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
• Ensure launch readiness across people, process, and technology.
• Manage the marketing technology stack and digital infrastructure.

Market Research, Performance Measurement & ROI Analytics

• Lead the market research strategy (primary and secondary) to inform DURAVYU commercial decisions.
• Design KPIs, dashboards, and attribution models to budget and measure the effectiveness of HCP, P2P, patient, and field marketing investments.
• Manage analytics for marketing performance, campaign effectiveness, and program ROI.
• Translate data and insights into actionable recommendations for marketing and functional leads.
• Oversee key external research vendor relationships.

Congress & Conference Operations Management

• Own end-to-end planning, logistics, sponsorship execution, and operational coordination for EyePoint's presence at retina congresses and retina industry events.
• Partner with Field Marketing on congress strategy and content, while owning all operational execution.
• Direct logistics and coordination for field teams, booth management, and promotional activities at major events.
• Own congress budgets, vendor contracts, and post-event reporting.
• Develop a tiered congress strategy aligned with brand objectives and KOL engagement priorities.

Promotional Compliance, MLR Review & Budget Management

• Drive promotional compliance and manage the medical/legal/regulatory (MLR) review process for all promotional materials.
• Ensure timely, compliant asset delivery for launch and ongoing promotional cycles.
• Manage marketing budget planning, tracking, forecasting, and reporting.
• Oversee agency contracts, vendor agreements, and cross-functional budget coordination.
• Ensure on-time, on-budget launch execution and ongoing operational excellence.