Director, Marketing Operations & Analytics

General Overview

The Impact You Will Make: At Imagen Dental Partners, we're transforming the future of dentistry—and we're looking for a strategic marketing leader to help drive the next phase of growth. As our Director, Marketing Operations & Analytics, you'll lead the strategy, execution, and optimization of marketing initiatives across our network of 130+ dental practices. You'll combine data, technology, AI, and marketing expertise to increase patient acquisition, improve campaign performance, and deliver measurable business results. If you're passionate about building high-performing teams, leveraging analytics to drive decisions, and creating scalable marketing programs, we'd love to meet you.

Responsibilities

• Develop and execute marketing strategies that drive patient growth and practice performance.
• Lead, coach, and develop a high-performing marketing team.
• Oversee multi-channel marketing programs, including digital advertising, SEO, paid search, social media, email marketing, reputation management, websites, and local marketing.
• Partner with Operations, Partner Doctors, and Executive Leadership to align marketing initiatives with business goals.
• Use analytics, AI, and automation to optimize campaigns, improve ROI, and enhance operational efficiency.
• Build scalable processes, reporting, dashboards, and best practices that support continued growth.

Qualifications

• 7+ years of progressive marketing experience in multi-location healthcare, dental, retail, franchise, or local market environments.
• 5+ years of leadership experience developing high-performing teams.
• Must be located in the Phoenix/Scottsdale area.
• Proven success leading marketing strategy across multiple locations or business units.
• Experience leveraging AI tools, automation, and analytics to improve marketing performance.
• Expertise in digital marketing, campaign optimization, SEO, paid media, reputation management, websites, email marketing, and marketing analytics.
• Strong analytical, communication, and stakeholder management skills with the ability to translate data into business decisions.
• Experience managing marketing budgets and maximizing return on investment.
• Highly organized, collaborative, and comfortable leading in a fast-paced, growth-focused environment.