Director, Marketing Analytics

Position Summary

Responsible for serving as a strategic driver of customer-level insights, marketing effectiveness, and revenue growth. This role owns end-to-end customer and cohort analytics across the full lifecycle—from first touch through funded loan and post-close engagement—translating complex data into clear, actionable insights for executive leadership.

Responsibilities

• Deep understanding of mortgage-specific KPIs, including Cost Per Lead (CPL), Cost Per Funded Loan (CPFL), and pull-through rates at every stage of the pipeline.
• Researches and analyzes consumer lending market trends to identify opportunities for improvement.
• Owes customer-level and cohort-based analysis across the full lifecycle, from first touch through funded loan and post-close engagement.
• Develop insights into customer behavior, intent signals, and drop-off patterns to inform lifecycle strategy, prioritization, and personalization.
• Partners with Marketing and Product teams to design and analyze A/B tests for landing pages and digital application flows to reduce drop-off.
• Partners with Revenue Operations and Sales leadership to drive revenue and profitability growth with data insights.
• Partners with Data Science team to build and deploy machine learning models that prioritize leads based on conversion probability, credit profile, and intent data to optimize sales team efficiency.
• Helps in the creation and implementation of strategies to promote consumer loans to target audiences.
• Translates complex technical and data findings into actionable strategic insights for the C-suite.
• Creates and delivers insightful presentations that summarize complex analyses and inform on business decisions.

Requirements

• Bachelor’s degree in Business Economics or Engineering. Master’s Degree preferred, and/or minimum of seven (7) + years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modelling techniques in a corporate marketing discipline.
• Expert-level experience in measuring the ROI of digital marketing spend across social, search, and lead aggregators. Minimum of three (3) + years’ experience in data manipulation and analysis required.
• Experienced using the modern data stack (e.g., Databricks, MS SQL) and BI tools (Tableau, PowerBI) to ensure a "single source of truth" for revenue and marketing data.
• Minimum of three (3) years’ experience working in a fast paced, dynamic environment with rapid testing and iteration, moving at the speed of digital markets rather than traditional bank cycles.
• Experience working in matrixed environments, across multiple teams of marketing managers, data scientists and analysts in remote or hybrid environments.

About LoanDepot

loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.