Director, Marketing Analytics

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, Win as One. We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel.

About The Role

We're looking for a senior marketing analytics leader who can connect the dots between business goals, growth marketing performance, and data-driven decision making. This is a newly created position within the Marketing organization. You will start as a hands-on individual contributor, building the foundations of marketing measurement, experimentation, and planning from the ground up. As the function scales, you will help shape the operating model and future team structure, acting as a key thought partner to senior marketing and business leaders.

You will work closely with central, channel and local marketing teams, Data Analytics, Finance and Product to define how we measure success, optimize investments and scale data-driven decision making across our global marketing engine.

Responsibilities

• Act as a core member of the Marketing Analytics function, establishing core frameworks, tools and ways of working for data-driven marketing decision making.
• Own the global marketing measurement framework, including funnel definitions, KPI hierarchy and performance scorecards across channels, markets and products.
• Partner with the Marketing leadership team on annual and quarterly planning, translating business priorities into data-backed investment and channel strategies.
• Build and maintain demand forecasts and investment models (by market, channel and campaign) to guide budget allocation, pacing and expected ROI.
• Design and lead the experimentation agenda (A/B tests, holdouts, incrementality tests) across acquisition, engagement and CRM, ensuring robust test design and clear decision frameworks.
• Work with Data Analytics team to shape marketing data foundations (e.g. marketing data mart, customer cohorts, attribution pipelines) and ensure data is fit for decision making.
• Develop and iterate marketing analytics products and dashboards (e.g. performance dashboards, cohort and funnel views, LTV/CAC reports) for both central and regional teams.
• Refine and operationalize attribution approaches (e.g. multi-touch attribution, media mix modeling, geo experiments where applicable) to inform channel mix and marginal ROI optimization.
• Deliver clear, narrative-led performance readouts to senior stakeholders, translating complex analyses into simple, actionable insights and recommendations.
• Promote a test-and-learn culture within Marketing by creating playbooks, guidelines and training that raise the bar on how teams brief, execute and review campaigns.
• Define the future roadmap for the Marketing Analytics & Strategy team, including potential hiring needs and focus areas as the function grows.

Requirements

• 12+ years of experience, with 6 – 8 years of experience in marketing analytics, growth strategy, marketing science, performance marketing or related fields, ideally in high-growth consumer tech, e-commerce or digital businesses.
• Proven track record as a senior individual contributor or player-coach building or significantly shaping analytics or marketing science capabilities.
• Strong understanding of digital marketing funnels, acquisition and retention economics and commercial metrics such as CAC, LTV, GMV and ROI.
• Advanced analytical skills, including proficiency in SQL (e.g. BigQuery) and experience working with large datasets and BI/visualisation tools (e.g. Tableau, Looker or similar).
• Hands-on experience designing and evaluating experiments (A/B testing, incrementality, holdouts) and familiarity with attribution and/or media mix modeling.
• Ability to operate autonomously, structure ambiguous problems and build scalable analytical frameworks and processes with limited initial resourcing.
• Strong communication and stakeholder management skills, with a track record of influencing senior marketing and business leaders through clear, data-driven storytelling.
• Fluent in English; additional Asian language skills are an advantage.

Benefits

• The opportunity to be the core member of a high-impact Marketing Analytics function within Klook's Marketing organization.
• Direct partnership with the marketing and business leadership to shape how Klook measures, invests and optimizes marketing across channels and markets.
• Ownership to design frameworks, tools and, over time, the team that will scale marketing analytics globally.
• A fast-paced, high-growth environment in the dynamic travel and experiences category, with room to experiment, learn and drive tangible business impact.