Executive Director of Marketing

About the role

The Executive Director of Marketing is responsible for the development and execution of strategic marketing plans and overall brand management for Golden Nugget Lake Tahoe. This role oversees casino marketing, player development, database marketing, brand marketing and advertising, social media, entertainment, special events, and promotions. The Executive Director drives revenue, market share, and guest engagement while ensuring alignment with corporate policies and Nevada Gaming Commission regulations. This position requires active participation in community organizations and local marketing boards to enhance the property’s visibility and reputation, and a strong on-property presence during weekends and peak business periods.

Responsibilities

• Provide overall strategic marketing direction for Golden Nugget Lake Tahoe, including advertising, CRM, database marketing, digital and social media, promotions, entertainment, and sponsorships.
• Lead and oversee Player Development, Database Marketing, Brand Marketing/Advertising, Social Media, Entertainment, Special Events, and Promotions.
• Develop and implement measurable marketing strategies that drive awareness, visitation, and revenue across gaming, hotel, dining, and entertainment channels.
• Strengthen and position the Golden Nugget brand to ensure differentiation and relevance with target audiences.
• Oversee development and execution of all promotions, special events, and entertainment programming to maximize guest engagement and profitability.
• Ensure best-in-class digital, social, and web presence to drive brand awareness, loyalty, and guest acquisition.
• Oversee direct database marketing strategy, including segmentation, reinvestment, and campaign optimization to achieve player development and revenue goals.
• Lead Player Development efforts to grow high-value guest relationships and increase market share.
• Collaborate with Finance and other departments on strategic initiatives and presentations, including financial performance and forecasting.
• Establish departmental goals, budgets, staffing plans, and performance metrics to ensure efficient operations and achievement of objectives.
• Analyze marketing effectiveness, guest feedback, and competitive trends; adjust strategies accordingly to maximize ROI.
• Approve and evaluate comp policies, campaigns, and all marketing expenditures to ensure effectiveness and compliance.
• Maintain an active presence on the casino floor, particularly during weekends and peak periods, to engage with guests and team members.
• Represent the property in community outreach efforts, including participation on local boards and at key events.
• Recruit, develop, and lead a high-performing marketing team; provide coaching, training, and performance management.
• Ensure exceptional guest service standards are upheld across all marketing-driven interactions and experiences.
• Perform other duties as assigned.

Supervisory Responsibilities

• Casino Marketing Team
• Player Development Team
• Database Marketing Team
• Brand Marketing / Advertising
• Social Media
• Entertainment & Special Events
• Promotions

Requirements

• Extensive knowledge of casino marketing, player development, database marketing, brand strategy, and multi-channel advertising.
• Strong understanding of analytics, reinvestment strategy, and marketing ROI.
• Proven leadership in developing high-performing teams and driving results.
• Ability to engage with guests, team members, and community stakeholders effectively.
• Experience collaborating across departments and presenting strategic and financial information.
• Strong communication skills, both written and verbal.
• Ability to think strategically while executing tactically.
• High level of professionalism, energy, and guest-focused mindset.
• Proficiency in Microsoft Office applications.
• Ability to analyze complex data and market trends to inform decisions.
• Must be available to work flexible hours, including nights, weekends, holidays, and peak business periods.
• Must obtain and maintain all required licenses and certifications per Federal, State, and Gaming regulations.
• Minimum age of 21 years old.
• Bachelor’s degree in marketing or advertising required; Master’s degree preferred.
• Minimum of 7 years of documented success in the gaming industry.

This position requires a gaming license by the Nevada Gaming Control Board.

Benefits

• Multiple benefit plans to suit your needs
• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities