Director of Marketing Operations

Key Responsibilities

1. Strategic Leadership and Department Planning
• Partners with the Chief Marketing Officer to identify, prioritize, and execute high-impact opportunities across the Marketing organization.
• Supports strategic planning and development of short- and long-term departmental goals, priorities, and performance measures.
• Drives and supports cross-functional strategic initiatives that advance department goals and business outcomes.
• Recommends and implements new systems, processes, and operating models that strengthen efficiency, scalability, and organizational effectiveness.
2. Financial Planning and Resource Management
• Leads preparation, administration, and oversight of the Marketing Department’s annual operating and capital budgets.
• Reviews, evaluates, and consolidates budgets submitted by senior leaders and managers, ensuring alignment with organizational goals and financial guidelines.
• Develops and maintains systems and procedures for recording, monitoring, and evaluating financial performance and activity.
• Authorizes designated expenses, tracks budget performance, and investigates and resolves variances.
• Analyzes financial activity, identifies trends and patterns, and develops recommendations to support departmental goals and resource optimization.
• Advises the CMO and department leadership on financial and administrative matters and prepares reports, forecasts, and special analyses as needed.
3. Operations and Workflow Management
• Oversees day-to-day operational functions of the Marketing Department to ensure efficient, coordinated execution of work.
• Establishes and improves department-wide processes, policies, and workflows that support productivity, accountability, and service delivery.
• Oversees workflow and intake management, including leadership of the Marketing Traffic function to support timely execution of Marketing, Content, and Web projects.
• Manages departmental office operations, including workspace planning, equipment acquisition, and coordination of staff events and retreats.
• Ensures operational practices evolve to support a high-performing, integrated, and data-driven marketing organization.
4. People Operations and Organizational Effectiveness
• Oversees administration of human resource policies, procedures, and programs within the Marketing Department, ensuring compliance with organizational standards.
• Advises department managers on interpretation and application of personnel policies and procedures.
• Reviews and authorizes employee status changes, including hours, salary actions, and related administrative updates, as appropriate.
• Leads onboarding and offboarding processes for department staff.
• Reviews and helps evolve organizational structure, role design, and team processes to support growth, collaboration, and changing business needs.
• Supports professional development, team engagement, and a positive office culture that promotes teamwork and collaboration.
5. Team Leadership
• Provides leadership, coaching, and mentorship to staff across the Marketing Department through a collaborative and supportive management approach.
• Oversees assigned staff and administrative support personnel, including hiring, training, supervision, performance management, and workflow delegation.
• Maintains staffing needs, workload distribution, and operational coverage to ensure departmental priorities are met.

Minimum Qualifications

• Education: Bachelor's Degree required. Business administration, health care administration or a closely related field.
• Experience: 10 years experience required