Director, Marketing Operations

Responsibilities

• Marketing operations strategy, roadmap, and day-to-day execution across HubSpot, Salesforce, Webflow, analytics, attribution, automation, and reporting systems.
• Campaign operations workflows for launches, events, partner programs, lifecycle campaigns, paid programs, and content distribution.
• Funnel reporting across self-serve, PQL, MQL, sales handoff, pipeline, and revenue influence.
• Lead routing, scoring, segmentation, lifecycle automation, source attribution, and data quality processes.
• Weekly and monthly marketing operating reviews, including dashboards, performance readouts, and decision-ready reporting for leadership.
• Cross-functional operating rhythm with RevOps, Sales, Finance, Product, and Data so marketing metrics are trusted and actionable.
• QA processes for campaign tracking, forms, landing pages, UTMs, CRM fields, lifecycle workflows, and handoff rules.
• Documentation for definitions, workflows, attribution logic, launch checklists, and source-of-truth reporting.

Requirements

• 7+ years in marketing operations, revenue operations, growth operations, or a closely related role at a B2B SaaS, developer tools, infrastructure, or PLG company.
• Deep experience with HubSpot and Salesforce, plus strong working knowledge of lifecycle automation, CRM hygiene, lead routing, attribution, campaign operations, and funnel reporting.
• Strong analytical judgment. You can define metrics, spot data quality issues, explain tradeoffs, and build reporting that survives executive scrutiny.
• Hands-on systems operator. You can design the process and also get into fields, workflows, dashboards, forms, UTMs, sync issues, and QA details.
• Strong cross-functional partner for RevOps, Sales, Finance, Product, Data, and Marketing.
• Clear writing and documentation habits. You make processes easier to run after you touch them.
• Comfort operating in a fast-moving, high-ambiguity environment where systems need to be built while the business is scaling.