Director, Marketing Operations

About the role

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale. This leader leads and implements the operational backbone that enables speed, quality, and impact across all marketing functions.

Responsibilities

• Embed operational rigor across all workflows, controls, and reporting
• Be the go-to escalation point for complex delivery or governance issues with swift resolution and minimal disruption
• Design staffing models that map marketing talent efficiently across all workstreams
• Connect the dots between strategy, funding, execution, and performance through clear processes and workflows
• Eliminate funding friction - streamline how marketing work gets approved and activated
• Cross-Functional Partnership & Influence
• Build trusted relationships across the GEICO teams - essential for creating a system that actually works organization-wide
• Create buy-in and consensus with teams outside your direct control
• Design transparent communication so all teams stay clear on marketing ops progress with the right level of detail for each audience
• Risk, Governance & Financial Stewardship
• Primary marketing partner to Finance, Legal, Compliance, and Risk teams
• Balance innovation with control- enable speed while maintaining operational integrity
• Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation
• Drive automation to reduce manual effort, errors, and duplication
• Ensure marketing investments scale without introducing operational, regulatory, or reputational risk
• Partner & Scope Leadership
• Lead partner strategy (alongside legal and supplier management)
• Across supplier selection, negotiations, renewals, and compliance
• Design scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes
• Ensure compliance while supporting strategic sourcing and competitive RFPs
• Single-threaded leader for agency and supply management
• Performance & Operational Excellence
• Evolve supplier performance through KPIs, scorecards, and regular business reviews
• Drive continuous improvement through process enhancements and cost-saving initiatives
• Resolve performance issues quickly with structured corrective action plans

Requirements

• 10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
• Proven experience designing complex systems across tools and partners
• Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs
• Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms
• Ability to influence without direct ownership
• Clear communicator who can translate between executives, technologists, creatives, and vendors
• Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities
• Calm executive presence; able to operate confidently at senior client and leadership levels

Qualifications

• Proven experience in marketing operations, transformation, creative technology, consulting, or platform strategy roles
• Experience in designing complex systems across tools and partners
• Experience in designing, embedding, and governing operational processes at scale, including tool adoption and change management programs
• Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms
• Ability to influence without direct ownership
• Clear communication skills to translate between executives, technologists, creatives, and vendors
• Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities
• Calm executive presence; able to operate confidently at senior client and leadership levels

Skills

• System level thinking with strong creative intuition
• Comfortable operating in ambiguity and shaping what doesn’t yet exist
• Fluent in both business strategy and technical possibility
• Experience in leading partner strategy (alongside legal and supplier management)
• Experience in designing scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes
• Experience in ensuring compliance while supporting strategic sourcing and competitive RFPs
• Experience in resolving performance issues quickly with structured corrective action plans

Benefits

The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Pay

$146,575.00 - $229,600.00

Schedule

This is a hybrid role, with an onsite presence of 3 days per week at our NYC or Bethesda office.