Director of Marketing Operations

Job Responsibilities

Lead the Marketing Operating System
Build and manage the end-to-end operating model that guides how Marketing, Communications & CX intake, prioritize, plan, execute, QA, launch, and measure work.
Establish and maintain SLAs, stage gates, documentation, and decision frameworks that bring consistency and transparency.
Identify and embed AI-driven capabilities to streamline workflows, improve speed-to-market, and enhance quality across the end-to-end marketing lifecycle.

Drive Planning, Prioritization & Portfolio Governance
Lead annual and quarterly planning, ensuring alignment with business priorities.
Implement a clear portfolio and capacity model that balances strategic initiatives with day-to-day needs.

Partner with Finance and Data & Analytics to define business-outcome KPIs and maintain a single source of truth.
Ensure data integrity, compliance, and clear definitions across teams.

Guide Martech Strategy & Adoption
Develop the Marketing technology roadmap across all teams
Ensure tools are used effectively, securely, and consistently across teams.
Define and advance a clear strategy for AI and automation within the marketing technology ecosystem.

Lead adoption, governance, and responsible use of AI, including training, risk management, and alignment with compliance standards.
Identify, pilot, and scale AI-driven capabilities that enhance personalization, content development, campaign optimization, and operational efficiency.

Champion Cross-Functional Alignment
Serve as a strategic partner to Sales, Technology, Data & Analytics, Compliance, and other key stakeholders.
Oversee risk and regulatory readiness across workflows.
Strengthen collaboration and communication across teams to accelerate speed-to-market.
Partner with Technology and Data teams to align on enterprise AI initiatives and ensure Marketing is effectively leveraging shared capabilities and data assets.

Qualifications

• Bachelor’s degree required; Master’s degree preferred.
• Minimum of 10 years experience in Marketing Operations, PMO, or Marketing Technology.
• Experience leading cross-functional planning, governance, and change initiatives.
• Strong data fluency and ability to communicate insights clearly.
• Demonstrated operational leadership—building systems, not just managing tasks.
• Ability to influence and collaborate with senior leaders across the organization.