Executive Director, Integrated Analytics - GI Franchise
Exelixis · Alameda, CA · 1 mo ago
On-siteAnalyst$279k–$396k/yrFull-time
About the role
The Executive Director, Integrated Analytics – GI Franchise is a strategic role responsible for driving data-informed decision-making across the commercial organization. This role leads a team that delivers advanced analytics, primary market research, real-world data insights, and competitive intelligence to support in-line and pipeline assets, including CABOMETYX and zanzalintinib (pending FDA approval).
Responsibilities
- Lead, develop, and mentor a team of analytics, market research, and competitive intelligence professionals, fostering a high-performance, insight-driven culture.
- Serve as a trusted strategic partner to Commercial leadership, providing proactive insights that shape brand strategy and execution.
- Collaborate cross-functionally to ensure alignment of analytics priorities with business objectives.
- Establish and evolve analytics and insights roadmap to support both near-term performance and long-term growth for CABOMETYX and zanzalintinib (pending FDA approval).
- Primary Market Research Responsibilities:
- Design and oversee a comprehensive primary market research strategy across HCPs, patients, and other stakeholders.
- Ensure development and execution of robust quantitative and qualitative research programs to address key business questions.
- Lead synthesis and triangulation of insights from primary research, secondary literature, and internal data sources.
- Translate complex findings into clear, compelling recommendations for senior leadership.
- Identify and implement best-in-class vendors, tools, and techniques.
- Enforce market research best practices, governance, and compliance standards.
- Real World Data Analysis:
- Leverage HER and Claims data sets for actionable insights through the analysis of Real-World Data (EHR, claims, and other datasets).
- Support brand performance tracking, including patient flow, treatment patterns, and market dynamics.
- Drive advanced patient finding and profiling initiatives, leveraging predictive modeling and segmentation techniques.
- Advanced Analytics:
- Ensure integration of multiple data sources to deliver a holistic view of business performance and opportunity.
- Leverage secondary data (e.g., trade/distribution (SD/SP), syndicated Rx, etc...) to track and measure daily performance trends for zanzalintinib and Cabometyx GI franchise.
- Provide data-driven recommendations to optimize marketing mix, channel effectiveness, and customer engagement.
- Enable precision targeting through HCP segmentation and omnichannel orchestration strategies.
- Competitive Intelligence:
- Lead enterprise-wide competitive intelligence strategy, delivering timely and actionable insights on competitors, market trends, and emerging threats.
- Oversee planning and execution of major congress intelligence (e.g., ASCO, ESMO), including pre-read development, on-site coordination, and post-conference synthesis.
- Monitor and analyze competitor earnings calls, investor communications, clinical data releases, and regulatory milestones.
- Develop and disseminate rapid-response alerts and executive summaries highlighting commercial implications of competitive events.
- Partner with internal stakeholders and external vendors to continuously enhance CI capabilities and coverage.
Qualifications
- BS/BA degree in related discipline and 16 years of related experience; or
- Master’s degree in related discipline and 14 years of related experience; or
- PhD degree in related discipline and 12 years of related experience; or
- Equivalent combination of education and experience.
Skills & Abilities
- Proven ability to lead in the continuous assessment of a company’s commercial objectives and strategy.
- Strong knowledge of qualitative and quantitative market research methods.
- Ability to review and process information from multiple sources.
- Ability to identify operational weaknesses and implement corrective action/plans.
- Ability to maintain up-to-date knowledge of company’s competitive positioning in the marketplace.
- Effective presentation and communication skills, both verbal and written.
- Excellent organizational, project management, and problem-solving skills.
- Ability to thrive in a fast-evolving environment.
- Understanding of key intelligence needs and appropriate resources (databases, medical congresses, primary/secondary research, etc.) to inform information gaps.
- Proficiency with Office products (Excel, PPT) and database sources (e.g. clinicaltrials.gov).