Director, Franchise Marketing Analytics

Description

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Requirements

• Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)
• Act as trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions
• Persistently partner with other insights teams across EA to develop integrated, decision-ready guidance for business leaders
• Guide experimentation strategy and measurement frameworks across campaigns
• Oversee application of MMM, incrementality, and attribution methodologies
• Ensure analytics tools support key decision points and continuous optimization
• Lead, develop, and grow a team of analysts and managers

Qualifications

• 10+ years experience in marketing analytics, data science, or related field
• Experience leading analytics teams supporting global products or services
• Proficiency influencing VP-level stakeholders with data-driven recommendations
• Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
• Experience building scalable measurement and experimentation frameworks
• Experience working across cross-functional teams and global partners
• Clear communication of complex insights to executive audiences

Core Skills And Experience

• Proficiency defining analytics strategy across large organizations
• Proficiency connecting data insights to business and marketing outcomes
• Experience building scalable measurement and experimentation frameworks
• Experience working across cross-functional teams and global partners
• Clear communication of complex insights to executive audiences

Pay

*$160,700 - $224,700 CAD