Director, Franchise Marketing Analytics

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story, a global community where creativity thrives, new perspectives are invited, and ideas matter.

About the role

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. This role leads marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises.

Responsibilities

• Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)
• Act as trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions
• Partner with other insights teams across EA to develop integrated, decision-ready guidance for business leaders
• Guide experimentation strategy and measurement frameworks across campaigns
• Oversee application of MMM, incrementality, and attribution methodologies
• Ensure analytics tools support key decision points and continuous optimization
• Lead, develop, and grow a team of analysts and managers

Requirements

• 10+ years experience in marketing analytics, data science, or related field
• Experience leading analytics teams supporting global products or services
• Proficiency influencing VP-level stakeholders with data-driven recommendations
• Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
• Experience developing team capability across analytics and stakeholder engagement
• Proficiency in SQL and Python or R
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Bachelor’s degree in a quantitative field or equivalent experience

Skills

• Proficiency defining analytics strategy across large organizations
• Proficiency connecting data insights to business and marketing outcomes
• Experience building scalable measurement and experimentation frameworks
• Experience working across cross-functional teams and global partners
• Clear communication of complex insights to executive audiences

Pay

Pay ranges listed below reflect what EA in good faith expects to pay for this role in these locations at the time of posting. Pay offered will be determined based on relevant business and candidate factors.

• British Columbia (e.g. Vancouver vs. Victoria): $160,700 - $224,700 CAD
• California (e.g. Los Angeles vs. San Francisco): $193,100 - $296,500 USD

Benefits

United States:

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time
• 16 paid company holidays per year
• 10 weeks paid time off to bond with baby
• Medical, dental, and vision insurance
• Life and disability insurance
• 401(k) retirement plan
• Certain roles may be eligible for bonus and other incentive programs

Canada:

• Vacation (3 weeks per year to start)
• 10 days per year of sick time
• Paid top-up to EI/QPIP benefits up to 100% of base salary for new parents (12 weeks maternity, 4 weeks parental/adoption leave)
• Extended health, dental, and vision coverage
• Life and disability insurance
• Retirement plan
• Certain roles may be eligible for bonus and other incentive programs

Additional benefits include healthcare coverage, mental well-being support, complimentary games, and more, tailored to local needs.

Schedule

Hybrid (Los Angeles, CA or Vancouver, BC)