Executive Director, Global Marketing Lead (GML) for TEZSPIRE
Amgen · United States · 1 mo ago
RemoteRemoteAdvertising$289k–$390k/yrFull-time
Key Responsibilities
- Global Brand & Indication Leadership
- Own and lead development and execution of the Global Brand Plan (GBP) across all approved indications
- Define global patient segmentation, positioning, messaging, value propositions, and brand architecture
- Lead global launch readiness and in-line brand optimization, ensuring strong differentiation and scalability
- Drive alignment across approved indications, ensuring consistency where required and intentional differentiation where warranted
- Serve as the global commercial decision-maker for brand strategy choices, within the context of enterprise product strategy
- Lead and coordinate preparations for competition across TEZSPIRE indications
- Develop cross functional/cross alliance ambition plans for TEZSPIRE and any new anti-TSLP franchise brands to optimize near and long-term opportunities
- Own the forecast for TEZSPIRE and related anti-TSLP brands
- Cross-Functional Leadership
- Lead the Joint Commercial Committee (JCC) with AstraZeneca and the Integrated Brand Team (IBT) setting clear commercial priorities and executional focus
- Represent Amgen Commercial in the AstraZeneca alliance and other key partnership forums, ensuring brand, indication, market, and lifecycle priorities are clearly advanced
- Build and sustain strong cross-functional partnerships with Medical, Value & Access, Regulatory, Analytics, and Insights
- Provide clear commercial perspectives and recommendations into Product Team discussions and governance forums, in partnership with the GPTL AstraZeneca Alliance & Partnership Leadership
- Serve as Amgen’s senior global commercial lead for the AstraZeneca alliance, building a trusted, transparent partnership anchored in patient impact, enterprise strategy, and disciplined decision-making
- Represent Amgen Commercial in joint governance forums, preparing senior leaders with clear recommendations, commercial implications, decision rights, and trade-off analysis
- Translate AstraZeneca-led development plans, Amgen-led manufacturing considerations, regulatory milestones, and evidence-generation priorities into actionable commercial implications for markets and regions
- Anticipate and resolve alliance issues across timing, resourcing, investment, messaging, launch readiness, and lifecycle expansion, ensuring decisions are documented and commitments are followed through
- Commercial Strategy Development & Execution
- Orchestrate development of the GBP by integrating market insights, analytics, forecasting, and cross-functional inputs
- Communicate a clear global commercial vision and ensure disciplined execution across regions and markets
- Lead global market research strategy, forecasting, and brand investment optimization
- Translate enterprise product decisions into actionable commercial implications for markets and regions
- Deliver commercial recommendations and implications to governance bodies, aligned with GPTL-led product decisions
- External Engagement & Brand Representation
- Engage with key external stakeholders, including key opinion leaders (KOLs), patient advocacy organizations, and strategic partners, to strengthen brand credibility and impact
- Represent the TEZSPIRE brand and Amgen at key industry forums, congresses, and external engagements, shaping the external narrative and enhancing visibility
- Team Leadership & Impact
- Lead and develop a high-performing, matrixed global marketing organization across indications
- Foster a culture of collaboration, accountability, and innovation across functions and geographies
- Coach and develop talent, build strong succession and future-ready leadership capability
- Drive execution excellence to maximize brand performance and patient impact
- Leadership & Enterprise Impact
- Acts as the global commercial leader and brand steward for TEZSPIRE
- Orchestrates cross-functional efforts to deliver results
- Pairs with the GPTL to ensure seamless connection between enterprise product strategy and commercial execution