Executive Digital Engagement Manager
maybe under Additional Notes? But we only include sections when there is real specific content. We have content for About the role (the paragraph after "About You And This Role" and before Responsibilities). Also we have Responsibilities list. Required Qualifications list. Preferred Qualifications list. Skills list. Benefits list. Also maybe "About Dow" but that's boilerplate? It's company description; maybe we can include as "About the Company"? Not requested heading list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings when applicable. They said do NOT repeat the job title as a heading. Also do NOT put Job ID/requisition numbers as headings. They said include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. So we need to check each. - About the role: we have content: "At Dow, we believe...". That's about the role? Actually that's generic company intro. But there is also "About You And This Role" paragraph describing the role. We'll treat that as About the role. - Responsibilities: we have a list of responsibilities (bulleted). Good. - Requirements: they have "Required Qualifications". That's similar to Requirements. We'll use heading "Requirements" (or "Required Qualifications"? The instruction says use headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we have both Requirements and Qualifications. Likely "Requirements" for mandatory, "Qualifications" for preferred? But they also have "Preferred Qualifications". So we can put "Requirements" for required qualifications, and "Qualifications" for preferred qualifications. Or we could combine but better follow instruction. - Skills: we have Skills list. - Benefits: we have benefits description. - Pay: not mentioned specifically (no salary). So omit. - Schedule: not mentioned. Omit. We also need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from responsibilities, required qualifications, preferred qualifications, skills, benefits. Also include the introductory paragraph about the role (maybe also the first paragraph about Dow's belief? That's generic but maybe part of About the role. We'll include it. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At the end there is EEO statement etc. We must remove that. Also "About Dow" description maybe considered boilerplate? It's company description but could be considered substantive? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Dow" paragraph is not explicitly listed as boilerplate to remove, but it's generic company info. Might be considered part of the posting but not required? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The "About Dow" is substantive about the company. However the headings list does not include "About the Company". But we could include it under About the role? Might be okay to include as part of About the role paragraph. But we should not add a heading not in list. So we can incorporate that info into the About the role section as a paragraph. We also need to remove "Additional Notes Relocation assistance is not available for this position." That's not a section; we can fold into a short
maybe under Benefits? Or under Additional Notes? But we don't have a heading for Additional Notes. We could just include it as a paragraph after Benefits? But the instruction says remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Relocation assistance note is not boilerplate; it's substantive. So we should keep it. Where to place? Could be a short
after Benefits or as its own paragraph under a heading? There's no heading for Additional Notes. We could just put it as a
after Benefits without a heading. That's acceptable. We must output ONLY the HTML fragment, no /, no markdown fences. Let's extract content. Introductory paragraph: "At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place." Then "About You And This Role Dow's Office of the CEO is seeking an Executive Digital Engagement Manager! This position can be located in Midland, MI or at one of our major Gulf Coast locations. This is an exciting opportunity to shape, amplify and protect the digital presence of Dow's CEO across external platforms and channels. In today's environment, a CEO's digital presence is a powerful driver of business value, helping strengthen corporate reputation, build stakeholder trust, support commercial growth, attract top talent, and position the company as a leader on issues that matter most to customers, investors, policymakers, employees, and communities. As the Executive Digital Engagement Manager, you will lead the strategy, execution, and measurement of the CEO's external digital presence and engagement ecosystem. This includes social media, executive thought leadership platforms, search visibility, digital reputation, owned and earned content amplification, and emerging digital engagement opportunities. Working across Corporate Affairs, Marketing, Investor Relations, and Business teams, you will develop integrated digital engagement strategies that advance Dow's business priorities, elevate the CEO's voice, and strengthen the Company's reputation among key stakeholders. You will serve as an advisor, helping identify opportunities to engage in relevant conversations, influence critical audiences, and maximize the impact of executive communications through data-driven insights and strategic external engagement." We can combine these into About the role section. Responsibilities: list bullet points. Let's capture each: - Define and execute a comprehensive CEO digital engagement strategy that advances Dow's business objectives, strengthens corporate reputation, and supports key stakeholder priorities. - Lead the strategic management of the CEO's external digital presence across social platforms, thought leadership channels, executive content, search results, and other digital touchpoints. - Develop audience-driven content and engagement strategies that enhance the CEO's visibility with customers, investors, policymakers, employees, media, industry influencers, and future talent. - Partner with Corporate Affairs, Marketing, Investor Relations, and Business Leaders to identify and amplify stories that support Dow's strategy and brand. - Curate, create, and manage a steady pipeline of executive content, including LinkedIn posts, articles, editorials, blogs, videos, and other digital assets. - Develop and execute promotion strategies for executive thought leadership. - Identify and recommend real-time engagement opportunities aligned with Dow's priorities, industry trends, market developments, and stakeholder conversations. - Build and maintain a strategic engagement framework for influencers, customers, policymakers, industry leaders, media, NGOs, and other key stakeholders. - Oversee executive digital reputation management, including social listening, sentiment analysis, search visibility, online profile optimization, and risk monitoring. - Manage and enhance the CEO's broader online presence, including executive profiles, search engine optimization (SEO), knowledge panels, Wikipedia presence, and other digital identity platforms. - Monitor emerging digital channels, technologies, and engagement trends to identify opportunities for innovation and increased impact. - Benchmark peer CEOs, industry leaders, and best-in-class executive communicators to continuously improve Dow's executive digital engagement strategy. - Analyze engagement performance, stakeholder reach, reputation impact, and business outcomes to optimize strategies and demonstrate ROI. - Develop executive dashboards and reporting that connect digital engagement activities to reputation, influence, stakeholder engagement, and broader business objectives. That's all. Required Qualifications: - A minimum of a Bachelor's degree in Communications, Journalism, Marketing, Public Affairs, Digital Media or a related field, or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking. - A minimum of 5 years of experience in executive communications, corporate communications, digital communications, public affairs, reputation management, or related fields. - A minimum requirement for this U.S.-based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process. Preferred Qualifications: - Demonstrated experience developing executive thought leadership, digital engagement, or corporate reputation strategies. - Experience translating business priorities into compelling executive narratives that engage external stakeholders. Skills: - Content Development: Exceptional storytelling and content development skills across digital channels and executive communications platforms. - Digital Communications: Strong understanding of social media platforms, digital analytics, social listening, SEO, and online reputation management. - Stakeholder Management: Ability to navigate complex stakeholder environments and effectively influence across cross-functional teams and senior leadership. - Analytical Thinking: Strong analytical capabilities with experience leveraging insights and data to drive strategy and measure impact. - Adaptability: Demonstrated ability to stay ahead of digital trends, emerging platforms, and evolving audience behaviors. Benefits: The block under "Benefits – What Dow Offers You". Let's extract: - Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives. - Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it. - Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals. - Employee stock purchase programs (availability varies depending on location). - Student Debt Retirement Savings Match Program (U.S. only). Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match. - Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations. - Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building. - Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs. - Competitive yearly vacation allowance. - Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents). - Paid time off to care for family members who are sick or injured. - Paid time off to support volunteering and Employee Resource Group’s (ERG) participation. - Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey. - On-site fitness facilities to help stay healthy and active (availability varies depending on location). - Employee discounts for online shopping, cinema tickets, gym memberships and more. - Additionally, some of our locations might offer: - Transportation allowance (availability varies depending on location) - Meal subsidiaries/vouchers (availability varies depending on location) - Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location) We should keep all that. Additional note: "Relocation assistance is not available for this position." We'll include as a paragraph after Benefits. Now we need to output HTML with