Digital Engagement Manager

Responsibilities

• Intake, planning, delivery, and optimization of digital marketing campaigns on U.S Bank's public website, secure online banking portal, and mobile app.
• Identify and communicate key performance indicators to business line marketing teams to ensure marketing strategies yield positive ROI and to modify and optimize strategies as necessary.
• Mobilize complex support from production marketing execution team(s) and ensure on-time execution.
• Use channel-specific marketing strategies and insights to continuously improve marketing programs and/or products in collaboration with product, marketing, and execution teams.
• Adapt plans and priorities to address agility, resource, and operational challenges.
• Collaborate with internal partners to ensure marketing programs comply with all laws, regulations, and bank policies.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• Demonstrable expertise in client engagement and/or stakeholder management on complex projects
• Strong project management skills, preferably in an agile environment
• Familiarity with the end-to-end digital marketing campaign process including strategy, project intake, content development, creative and compliance reviews, testing, release, and results measurement
• Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target
• Comfortable evaluating the digital sales funnel for opportunities to improve performance through analysis of conversion and abandonment rates, benchmarking, user research, etc.
• Strong organizational, interpersonal, and team-building skills
• Effective verbal, written, and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proficiency in Jira, Adobe Workfront, Confluence, Mural, and Office365 solutions

Qualifications

• Basic Qualifications: Bachelor's degree, or equivalent work experience; Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Pay Range

$105,400.00 - $124,000.00