Executive Digital Engagement Manager
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. The posting includes description about role (About You And This Role) - we can map to "About the role". Responsibilities list present. Required Qualifications present. Preferred Qualifications maybe part of Qualifications? Could combine. Skills present. Benefits present. Pay not specified (no salary). Schedule not specified. So we should not include Pay or Schedule sections. We need to preserve all substantive info, remove boilerplate like EEO, legal, etc. Also remove navigation, cookie, etc. Also remove duplicated lines. Also remove application instructions (none). Also remove "Additional Notes" maybe not needed? It says relocation assistance not available - that's a note; could be included maybe in a paragraph under Benefits? But it's not a benefit; maybe we can include as a short paragraph under a generic "Notes" but we only have allowed headings. Could fold into Benefits? Probably better to include as a
after Benefits? But we shouldn't create new heading not allowed. Could include as a
under Benefits? Might be okay but not exactly benefit. Could include as a
after Benefits but before closing? The instruction: Output ONLY the HTML fragment — no /, no markdown code fences. It didn't forbid extra paragraphs not under headings? It says use
for section headings, use - for any list, and
for prose. So we can have
prose anywhere. So we can include a paragraph for relocation note.
We need to preserve all substantive information: location (Midland, MI or Gulf Coast), role purpose, responsibilities list, qualifications, preferred qualifications, skills, benefits list.
We must not repeat job title. Not include Job ID.
We must not include boilerplate like EEO, equal opportunity, etc. Also remove "About Dow" description? That's substantive about company but maybe not required? It's about the company; could be considered boilerplate? It's describing Dow; but it's not about the role. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Dow" paragraph is not EEO; it's company overview. Might be considered substantive? It's generic but could be kept. However it's not about the role; but still part of posting. I'd keep it maybe as a
under a section? There's no heading for company overview. Could just include as a
after the sections? Might be okay.
But we need to avoid duplication: there are repeated lines about Dow's purpose etc. We'll keep unique.
Let's extract content:
Intro paragraph: "At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place."
Then "About You And This Role Dow's Office of the CEO is seeking an Executive Digital Engagement Manager! This position can be located in Midland, MI or at one of our major Gulf Coast locations. This is an exciting opportunity to shape, amplify and protect the digital presence of Dow's CEO across external platforms and channels. In today's environment, a CEO's digital presence is a powerful driver of business value, helping strengthen corporate reputation, build stakeholder trust, support commercial growth, attract top talent, and position the company as a leader on issues that matter most to customers, investors, policymakers, employees, and communities. As the Executive Digital Engagement Manager, you will lead the strategy, execution, and measurement of the CEO's external digital presence and engagement ecosystem. This includes social media, executive thought leadership platforms, search visibility, digital reputation, owned and earned content amplification, and emerging digital engagement opportunities. Working across Corporate Affairs, Marketing, Investor Relations, and Business teams, you will develop integrated digital engagement strategies that advance Dow's business priorities, elevate the CEO's voice, and strengthen the Company's reputation among key stakeholders. You will serve as an advisor, helping identify opportunities to engage in relevant conversations, influence critical audiences, and maximize the impact of executive communications through data-driven insights and strategic external engagement."
Then "Responsibilities" bullet list (each line starts with a capital verb). We'll convert to
- .
Then "Required Qualifications" bullet list (three items). We'll convert.
Then "Preferred Qualifications" bullet list (two items). Could be under Qualifications heading as well? But we have separate headings: Requirements, Qualifications, Skills. The posting uses Required Qualifications and Preferred Qualifications. We could combine under Qualifications heading with two sub-sections? But instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we have Qualifications heading. We can put both required and preferred under that heading, maybe separate paragraphs. But we need to preserve all info. Could do
Required Qualifications:
then list. But we shouldn't invent headings. We can just include paragraphs before lists.
Similarly Skills heading.
Benefits: we have a long paragraph describing benefits. We'll put under Benefits heading.
We must not include Pay or Schedule.
We also need to include location info maybe in About the role paragraph.
Let's craft HTML:
About the role
At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.
Dow's Office of the CEO is seeking an Executive Digital Engagement Manager! This position can be located in Midland, MI or at one of our major Gulf Coast locations. This is an exciting opportunity to shape, amplify and protect the digital presence of Dow's CEO across external platforms and channels. In today's environment, a CEO's digital presence is a powerful driver of business value, helping strengthen corporate reputation, build stakeholder trust, support commercial growth, attract top talent, and position the company as a leader on issues that matter most to customers, investors, policymakers, employees, and communities. As the Executive Digital Engagement Manager, you will lead the strategy, execution, and measurement of the CEO's external digital presence and engagement ecosystem. This includes social media, executive thought leadership platforms, search visibility, digital reputation, owned and earned content amplification, and emerging digital engagement opportunities. Working across Corporate Affairs, Marketing, Investor Relations, and Business teams, you will develop integrated digital engagement strategies that advance Dow's business priorities, elevate the CEO's voice, and strengthen the Company's reputation among key stakeholders. You will serve as an advisor, helping identify opportunities to engage in relevant conversations, influence critical audiences, and maximize the impact of executive communications through data-driven insights and strategic external engagement.
Responsibilities
- Define and execute a comprehensive CEO digital engagement strategy that advances Dow's business objectives, strengthens corporate reputation, and supports key stakeholder priorities.
- Lead the strategic management of the CEO's external digital presence across social platforms, thought leadership channels, executive content, search results, and other digital touchpoints.
- Develop audience-driven content and engagement strategies that enhance the CEO's visibility with customers, investors, policymakers, employees, media, industry influencers, and future talent.
- Partner with Corporate Affairs, Marketing, Investor Relations, and Business Leaders to identify and amplify stories that support Dow's strategy and brand.
- Curate, create, and manage a steady pipeline of executive content, including LinkedIn posts, articles, editorials, blogs, videos, and other digital assets.
- Develop and execute promotion strategies for executive thought leadership.
- Identify and recommend real-time engagement opportunities aligned with Dow's priorities, industry trends, market developments, and stakeholder conversations.
- Build and maintain a strategic engagement framework for influencers, customers, policymakers, industry leaders, media, NGOs, and other key stakeholders.
- Oversee executive digital reputation management, including social listening, sentiment analysis, search visibility, online profile optimization, and risk monitoring.
- Manage and enhance the CEO's broader online presence, including executive profiles, search engine optimization (SEO), knowledge panels, Wikipedia presence, and other digital identity platforms.
- Monitor emerging digital channels, technologies, and engagement trends to identify opportunities for innovation and increased impact.
- Benchmark peer CEOs, industry leaders, and best-in-class executive communicators to continuously improve Dow's executive digital engagement strategy.
- Analyze engagement performance, stakeholder reach, reputation impact, and business outcomes to optimize strategies and demonstrate ROI.
- Develop executive dashboards and reporting that connect digital engagement activities to reputation, influence, stakeholder engagement, and broader business objectives.
Qualifications
Required Qualifications:
- A minimum of a Bachelor's degree in Communications, Journalism, Marketing, Public Affairs, Digital Media or a related field, or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
- A minimum of 5 years of experience in executive communications, corporate communications, digital communications, public affairs, reputation management, or related fields.
- A minimum requirement for this U.S.-based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
Preferred Qualifications:
- Demonstrated experience developing executive thought leadership, digital engagement, or corporate reputation strategies.
- Experience translating business priorities into compelling executive narratives that engage external stakeholders.
Skills
- Content Development: Exceptional storytelling and content development skills across digital channels and executive communications platforms.
- Digital Communications: Strong understanding of social media platforms, digital analytics, social listening, SEO, and online reputation management.
- Stakeholder Management: Ability to navigate complex stakeholder environments and effectively influence across cross-functional teams and senior leadership.
- Analytical Thinking: Strong analytical capabilities with experience leveraging insights and data to drive strategy and measure impact.
- Adaptability: Demonstrated ability to stay ahead of digital trends, emerging platforms, and evolving audience behaviors.
Benefits
We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee:
- Equitable and market-competitive base pay and bonus opportunity across our global markets, along
for prose. So we can have
prose anywhere. So we can include a paragraph for relocation note. We need to preserve all substantive information: location (Midland, MI or Gulf Coast), role purpose, responsibilities list, qualifications, preferred qualifications, skills, benefits list. We must not repeat job title. Not include Job ID. We must not include boilerplate like EEO, equal opportunity, etc. Also remove "About Dow" description? That's substantive about company but maybe not required? It's about the company; could be considered boilerplate? It's describing Dow; but it's not about the role. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Dow" paragraph is not EEO; it's company overview. Might be considered substantive? It's generic but could be kept. However it's not about the role; but still part of posting. I'd keep it maybe as a
under a section? There's no heading for company overview. Could just include as a
after the sections? Might be okay. But we need to avoid duplication: there are repeated lines about Dow's purpose etc. We'll keep unique. Let's extract content: Intro paragraph: "At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place." Then "About You And This Role Dow's Office of the CEO is seeking an Executive Digital Engagement Manager! This position can be located in Midland, MI or at one of our major Gulf Coast locations. This is an exciting opportunity to shape, amplify and protect the digital presence of Dow's CEO across external platforms and channels. In today's environment, a CEO's digital presence is a powerful driver of business value, helping strengthen corporate reputation, build stakeholder trust, support commercial growth, attract top talent, and position the company as a leader on issues that matter most to customers, investors, policymakers, employees, and communities. As the Executive Digital Engagement Manager, you will lead the strategy, execution, and measurement of the CEO's external digital presence and engagement ecosystem. This includes social media, executive thought leadership platforms, search visibility, digital reputation, owned and earned content amplification, and emerging digital engagement opportunities. Working across Corporate Affairs, Marketing, Investor Relations, and Business teams, you will develop integrated digital engagement strategies that advance Dow's business priorities, elevate the CEO's voice, and strengthen the Company's reputation among key stakeholders. You will serve as an advisor, helping identify opportunities to engage in relevant conversations, influence critical audiences, and maximize the impact of executive communications through data-driven insights and strategic external engagement." Then "Responsibilities" bullet list (each line starts with a capital verb). We'll convert to
- .
Then "Required Qualifications" bullet list (three items). We'll convert.
Then "Preferred Qualifications" bullet list (two items). Could be under Qualifications heading as well? But we have separate headings: Requirements, Qualifications, Skills. The posting uses Required Qualifications and Preferred Qualifications. We could combine under Qualifications heading with two sub-sections? But instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we have Qualifications heading. We can put both required and preferred under that heading, maybe separate paragraphs. But we need to preserve all info. Could do
Required Qualifications:
then list. But we shouldn't invent headings. We can just include paragraphs before lists. Similarly Skills heading. Benefits: we have a long paragraph describing benefits. We'll put under Benefits heading. We must not include Pay or Schedule. We also need to include location info maybe in About the role paragraph. Let's craft HTML:About the role
At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.
Dow's Office of the CEO is seeking an Executive Digital Engagement Manager! This position can be located in Midland, MI or at one of our major Gulf Coast locations. This is an exciting opportunity to shape, amplify and protect the digital presence of Dow's CEO across external platforms and channels. In today's environment, a CEO's digital presence is a powerful driver of business value, helping strengthen corporate reputation, build stakeholder trust, support commercial growth, attract top talent, and position the company as a leader on issues that matter most to customers, investors, policymakers, employees, and communities. As the Executive Digital Engagement Manager, you will lead the strategy, execution, and measurement of the CEO's external digital presence and engagement ecosystem. This includes social media, executive thought leadership platforms, search visibility, digital reputation, owned and earned content amplification, and emerging digital engagement opportunities. Working across Corporate Affairs, Marketing, Investor Relations, and Business teams, you will develop integrated digital engagement strategies that advance Dow's business priorities, elevate the CEO's voice, and strengthen the Company's reputation among key stakeholders. You will serve as an advisor, helping identify opportunities to engage in relevant conversations, influence critical audiences, and maximize the impact of executive communications through data-driven insights and strategic external engagement.
Responsibilities
- Define and execute a comprehensive CEO digital engagement strategy that advances Dow's business objectives, strengthens corporate reputation, and supports key stakeholder priorities.
- Lead the strategic management of the CEO's external digital presence across social platforms, thought leadership channels, executive content, search results, and other digital touchpoints.
- Develop audience-driven content and engagement strategies that enhance the CEO's visibility with customers, investors, policymakers, employees, media, industry influencers, and future talent.
- Partner with Corporate Affairs, Marketing, Investor Relations, and Business Leaders to identify and amplify stories that support Dow's strategy and brand.
- Curate, create, and manage a steady pipeline of executive content, including LinkedIn posts, articles, editorials, blogs, videos, and other digital assets.
- Develop and execute promotion strategies for executive thought leadership.
- Identify and recommend real-time engagement opportunities aligned with Dow's priorities, industry trends, market developments, and stakeholder conversations.
- Build and maintain a strategic engagement framework for influencers, customers, policymakers, industry leaders, media, NGOs, and other key stakeholders.
- Oversee executive digital reputation management, including social listening, sentiment analysis, search visibility, online profile optimization, and risk monitoring.
- Manage and enhance the CEO's broader online presence, including executive profiles, search engine optimization (SEO), knowledge panels, Wikipedia presence, and other digital identity platforms.
- Monitor emerging digital channels, technologies, and engagement trends to identify opportunities for innovation and increased impact.
- Benchmark peer CEOs, industry leaders, and best-in-class executive communicators to continuously improve Dow's executive digital engagement strategy.
- Analyze engagement performance, stakeholder reach, reputation impact, and business outcomes to optimize strategies and demonstrate ROI.
- Develop executive dashboards and reporting that connect digital engagement activities to reputation, influence, stakeholder engagement, and broader business objectives.
Qualifications
Required Qualifications:
- A minimum of a Bachelor's degree in Communications, Journalism, Marketing, Public Affairs, Digital Media or a related field, or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
- A minimum of 5 years of experience in executive communications, corporate communications, digital communications, public affairs, reputation management, or related fields.
- A minimum requirement for this U.S.-based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
Preferred Qualifications:
- Demonstrated experience developing executive thought leadership, digital engagement, or corporate reputation strategies.
- Experience translating business priorities into compelling executive narratives that engage external stakeholders.
Skills
- Content Development: Exceptional storytelling and content development skills across digital channels and executive communications platforms.
- Digital Communications: Strong understanding of social media platforms, digital analytics, social listening, SEO, and online reputation management.
- Stakeholder Management: Ability to navigate complex stakeholder environments and effectively influence across cross-functional teams and senior leadership.
- Analytical Thinking: Strong analytical capabilities with experience leveraging insights and data to drive strategy and measure impact.
- Adaptability: Demonstrated ability to stay ahead of digital trends, emerging platforms, and evolving audience behaviors.
Benefits
We invest in you. Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing. Here are just a few highlights of what you would be offered as a Dow employee:
- Equitable and market-competitive base pay and bonus opportunity across our global markets, along