Executive Digital Engagement Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About You And This Role" then description. We need headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. We have content: description of role (About You And This Role) - could be "About the role". Then Responsibilities list. Then Required Qualifications (maybe "Qualifications" or "Requirements"? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which headings to use. We have Required Qualifications and Preferred Qualifications. Could combine into "Qualifications". Also we have Skills section. Benefits section present. Pay and Schedule not mentioned, so omit. Also we might have "About the role" heading. We must not repeat job title as heading. So we will not include "Executive Digital Engagement Manager". We'll include About the role (maybe from "About You And This Role"). We need to preserve all substantive information, not invent. Remove boilerplate: EEO, equal opportunity, scam warning, navigation, cookie, legal, application instructions. Also remove "Join our team..." etc? That's maybe promotional but could be considered boilerplate? It's not EEO but it's a call to action; maybe we should remove as it's not substantive? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Join our team..." is not exactly those, but could be considered promotional fluff. However it's part of the posting; but we might keep if it's substantive? It's more like a closing statement. Safer to keep? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The "Join our team..." is not substantive info about the job; it's a call to apply. Might be considered boilerplate? Not explicitly listed. I'd keep it maybe as a paragraph? But it's not a section heading. Could be placed after Benefits as a paragraph. However it's not required. I'd keep it as a paragraph under Benefits? Might be considered filler. I'd remove it to keep only substantive sections. Also remove "About Dow" description? That's company info, maybe not substantive for the role but could be considered background. The instruction: preserve ALL substantive information; does company description count? It's not about the role but could be considered context. Usually we keep it? The instruction didn't say to remove company overview. It's not boilerplate like EEO. I'd keep it as a paragraph maybe under "About the role" or separate? But we have no heading for company overview. Could include as a paragraph after Benefits? Might be considered extra. I'd keep it as a paragraph after Benefits? But we have no heading for it. Could just include as a paragraph after Benefits without heading. However the instruction says output ONLY the HTML fragment; we can include multiple sections and paragraphs. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to preserve all substantive information: So we need to include the responsibilities list (many bullet points). Also required qualifications list (bullet? It's sentences). Could format as

  • . Preferred qualifications also list. Skills list. Benefits list (the bullet points under Benefits – What Dow Offers You). Also location info: "This position can be located in Midland, MI or at one of our major Gulf Coast locations." That's prose. Also note about relocation assistance not available. That's prose. Also note about ability to work legally in US, no visa sponsorship. That's a requirement. Also note about "Additional Notes Relocation assistance is not available for this position." That's prose. We need to ensure we don't create Pay/Schedule sections. We need to avoid headings with filler like "commensurate with experience". Not present. Now craft HTML. Structure:

    About the role

    At Dow, we believe in putting people first ... (the introductory paragraph about Dow's purpose and the role). Actually the introductory paragraph before "About You And This Role" is about Dow's purpose etc. That could be part of About the role. We'll include that. Then after that we have "About You And This Role Dow's Office of the CEO is seeking an Executive Digital Engagement Manager! This position can be located in Midland, MI or at one of our major Gulf Coast locations. This is an exciting opportunity to shape, amplify and protect the digital presence of Dow's CEO across external platforms and channels...." We'll include that as prose. Then Responsibilities heading.

    Responsibilities

    • Define and execute a comprehensive CEO digital engagement strategy that advances Dow's business objectives, strengthens corporate reputation, and supports key stakeholder priorities.
    ... etc. Then Qualifications heading. We have Required Qualifications and Preferred Qualifications. Could combine under Qualifications with two subheadings? But we only allowed headings from list; we could still use

    for Qualifications and then inside have

    for Required and Preferred? Or we could make two headings: Required Qualifications and Preferred Qualifications but those are not in the allowed list but could be considered subheadings? The instruction: Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not exhaustive. So we could use Required Qualifications and Preferred Qualifications as headings if they are appropriate. But to be safe, we can use

    Qualifications

    and then inside have

    for Required and Preferred. However we need to preserve all specifics; we can list them as

    • under Qualifications. Better: Use

      Qualifications

      then

      Required Qualifications:

      ... then

      Preferred Qualifications:

      ... That's acceptable. Then Skills heading.

      Skills

      ... each skill. Then Benefits heading.

      Benefits

      ... each benefit. We also need to include location and relocation note etc. Could be placed under About the role as a paragraph. Also include note about ability to work legally in US, no visa sponsorship. That could be under Qualifications as a required qualification. Also include "Additional Notes Relocation assistance is not available for this position." Could be a paragraph under About the role or Qualifications. We must not include application instructions like "Join our team..." etc. We'll remove that. Also remove "About Dow" company description? Might keep as a paragraph under About the role? It's not about the role but could be considered background. I'd keep it as a paragraph after the role description maybe under About the role? But it's not about the role; it's about Dow. Could be separate heading "About Dow"? Not in list. Safer to keep as a paragraph under About the role? Might be considered filler but it's substantive about the company. I'd keep it as a paragraph after the role description but before Responsibilities, maybe as part of About the role. Thus About the role section will contain: - Intro paragraph about Dow's purpose and belief. - Paragraph about the role: "Dow's Office of the CEO is seeking an Executive Digital Engagement Manager! This position can be located in Midland, MI or at one of our major Gulf Coast locations. This is an exciting opportunity to shape, amplify and protect the digital presence of Dow's CEO across external platforms and channels. In today's environment, a CEO's digital presence is a powerful driver of business value, helping strengthen corporate reputation, build stakeholder trust, support commercial growth, attract top talent, and position the company as a leader on issues that matter most to customers, investors, policymakers, employees, and communities. As the Executive Digital Engagement Manager, you will lead the strategy, execution, and measurement of the CEO's external digital presence and engagement ecosystem. This includes social media, executive thought leadership platforms, search visibility, digital reputation, owned and earned content amplification, and emerging digital engagement opportunities. Working across Corporate Affairs, Marketing, Investor Relations, and Business teams, you will develop integrated digital engagement strategies that advance Dow's business priorities, elevate the CEO's voice, and strengthen the Company's reputation among key stakeholders. You will serve as an advisor, helping identify opportunities to engage in relevant conversations, influence critical audiences, and maximize the impact of executive communications through data-driven insights and strategic external engagement." Then maybe a paragraph about location and relocation: "This position can be located in Midland, MI or at one of our major Gulf Coast locations. Relocation assistance is not available for this position." Actually location already mentioned; we can combine. We must not duplicate lines. Ensure we don't repeat same sentence. Now Responsibilities list: copy each bullet exactly as in posting. Let's extract responsibilities: - Define and execute a comprehensive CEO digital engagement strategy that advances Dow's business objectives, strengthens corporate reputation, and supports key stakeholder priorities. - Lead the strategic management of the CEO's external digital presence across social platforms, thought leadership channels, executive content, search results, and other digital touchpoints. - Develop audience-driven content and engagement strategies that enhance the CEO's visibility with customers, investors, policymakers, employees, media, industry influencers, and future talent. - Partner with Corporate Affairs, Marketing, Investor Relations, and Business Leaders to identify and amplify stories that support Dow's strategy and brand. - Curate, create, and manage a steady pipeline of executive content, including LinkedIn posts, articles, editorials, blogs, videos, and other digital assets. - Develop and execute promotion strategies for executive thought leadership. - Identify and recommend real-time engagement opportunities aligned with Dow's priorities, industry trends, market developments, and stakeholder conversations. - Build and maintain a strategic engagement framework for influencers, customers, policymakers, industry leaders, media, NGOs, and other key stakeholders. - Oversee executive digital reputation management, including social listening, sentiment analysis, search visibility, online profile optimization, and risk monitoring. - Manage and enhance the CEO's broader online presence, including executive profiles, search engine optimization (SEO), knowledge panels, Wikipedia presence, and other digital identity platforms. - Monitor emerging digital channels, technologies, and engagement trends to identify opportunities for innovation and increased impact. - Benchmark peer CEOs, industry leaders, and best-in-class executive communicators to continuously improve Dow's executive digital engagement strategy. - Analyze engagement performance, stakeholder reach, reputation impact, and business outcomes to optimize strategies and demonstrate ROI. - Develop executive dashboards and reporting that connect digital engagement activities to reputation, influence, stakeholder engagement, and broader business objectives. Check for any duplicates: none. Now Required Qualifications: - A minimum of a Bachelor's degree in Communications, Journalism, Marketing, Public Affairs, Digital Media or a related field, or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking. - A minimum of 5 years of experience in executive communications, corporate communications, digital communications, public affairs, reputation management, or related fields. - A minimum requirement for this U.S.-based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process. We could also include relocation note? Already in About the role. Preferred Qualifications: - Demonstrated experience developing executive thought leadership, digital engagement, or corporate reputation strategies. - Experience translating business priorities into compelling executive narratives that engage external stakeholders. Skills: - Content Development: Exceptional storytelling and content development skills across digital channels and executive communications platforms. - Digital Communications: Strong understanding of social media platforms, digital analytics, social listening, SEO, and online reputation management. - Stakeholder Management: Ability to navigate complex stakeholder environments and effectively influence across cross-functional teams and senior leadership. - Analytical Thinking: Strong analytical capabilities with experience leveraging insights and data to drive strategy and measure impact. - Adaptability: Demonstr