Digital Engagement Manager
About the role
The Digital Engagement Manager will shape SEPA's digital campaigns and personalized outreach, blending data-driven strategy with compelling digital experiences. Reporting to the Director, Marketing Strategy & Engagement, this role collaborates with various internal teams to align digital outreach with SEPA's strategic priorities.
Responsibilities
Serve as the primary marketing owner for marketing automation tools, collaborating with internal IT and Salesforce administrator to align data streams, maintain deliverability standards, and monitor domain health.
Create segmented, targeted outreach lists within Salesforce and Fonteva based on member type, user behavior, and interest-based categories, shifting from broadcast to personalized sends.
Manage the production and deployment of email communications, ensuring high-quality standards and comprehensive testing workflows.
Collaborate with the External Communications team to ensure all external outreach is strategically aligned.
Craft engaging copy for email subject lines, body copy, and calls-to-action, communicating SEPA's unique value and driving member participation, resource downloads, and event attendance.
Test and experiment with new email formats and interactive elements, working cross-functionally with designers to improve communication performance within brand guidelines.
Partner with the Membership team to design and deploy targeted automated nurture sequences for member recruitment, acquisition, and retention, as well as re-engagement campaigns.
Create, schedule, and execute automated email sequences for event registrations and interest, maximizing attendee retention and providing value post-event through email, in-app notifications, and SMS.
Track platform engagement metrics, maintain a centralized reporting dashboard, and generate actionable insights on campaign performance to deliver data-driven recommendations.
Requirements
5+ years of progressive professional experience in email marketing, lifecycle marketing, marketing automation, or digital communications.
Hands-on experience mapping member journeys, building automated email sequences, and driving multi-channel B2B event recruitment and promotional campaigns.
Strong digital copywriting, editing, and communication skills, with a proven ability to write persuasive, short-form copy that motivates audiences to take action.
Experience with Salesforce, including Marketing Cloud Account Engagement (Pardot) or Salesforce Marketing Cloud, is preferred.
Strong understanding of digital marketing best practices, including audience list management, basic HTML template editing, deliverability standards, and privacy compliance.
Experience creating strategies across multi-channel environments, including email platforms, SMS, and app notifications.
Excellent project management skills, with a proven ability to manage complex cross-functional workflows, maintain strict quality control, and deliver high-quality work under tight deadlines.
Strong collaborative communication and interpersonal skills, with experience partnering across complex internal and remote teams to coordinate workflows and achieve shared organizational results.
Passion for clean energy or experience in the energy industry is a plus.