Executive Data Strategy & Analytics, Agency Accounts
This role reports to the Senior Vice President, Data Strategy & Analytics and serves as a strategic partner to Publicis Groupe agency teams and clients. The Vice President drives the adoption and growth of Epsilon's data, identity, analytics, and insights solutions across agency-managed accounts, collaborating with agency leadership, Client Growth, New Logo Sales, Product Management, Analytics, Legal, Finance, and Client Services teams.
Responsibilities
- Partner with Publicis Groupe agency teams to complete market penetration strategies and drive adoption of Epsilon data and identity solutions.
- Support the sale and implementation of Consumer Insights, Audience Segmentation, Customer Profiles, Analytics Solutions, TotalSource Plus Data Enhancements, and Transactional Spend Data solutions.
- Collaborate with Client Growth and New Logo teams to identify, scope, and develop new business opportunities across Publicis Groupe accounts.
- Serve as a trusted advisor to agency and client partners by translating data and analytics capabilities into business value and actionable recommendations.
- Manage Contact Complete and data hygiene opportunities throughout the sales lifecycle.
- Lead Analytics and Consumer Insights opportunities across multiple industry verticals.
- Develop solution recommendations, implementation plans, pricing models, contracts, and client deliverables.
- Document business workflows, data flows, and solution requirements to ensure successful implementation and operational excellence.
- Coordinate the delivery of data and analytics solutions across Epsilon platforms and client environments.
- Manage opportunity pipelines, maintain accurate forecasting, and provide regular status reporting through Salesforce and other reporting tools.
- Partner with Analytics, Consumer Insights, Product Management, and Client Services teams to ensure timely and accurate delivery of client solutions.
- Oversee analytical support and ensure findings are translated into meaningful business insights.
- Support the development and presentation of client recommendations, findings, and business impact analyses.
- Collaborate with Legal and Finance teams to facilitate contract development and sales enablement activities.
- Prepare and deliver pipeline, revenue, and business performance reporting.
- Maintain accurate opportunity tracking and forecasting data within Salesforce and related systems.
- Monitor progress against established business objectives and key performance indicators.
Qualifications
Who You Are
- Strategic and consultative leader with a strong client-facing presence.
- Skilled at translating complex data and analytics into business strategies and actionable insights.
- Highly collaborative with the ability to influence and drive alignment across a complex, matrixed organization.
- Strong commercial competence with experience managing revenue-generating opportunities and client relationships.
- Effective communicator capable of engaging business, technical, and executive collaborators.
Required Qualifications
- Bachelor's degree in Business, Analytics, Marketing, Mathematics, Statistics, or a related field.
- 10+ years of client-facing experience within advertising, marketing, digital advertising, marketing technology, data, analytics, or related industries.
- Experience supporting data, identity, analytics, audience, or marketing technology solutions.
- Strong understanding of consumer insights, audience segmentation, marketing analytics, and customer data strategies.
- Experience developing and presenting strategic recommendations to executive collaborators.
- Ability to identify and recommend optimal data and analytics solutions to address client business challenges.
- Demonstrated success collaborating across sales, product, analytics, and client-facing organizations.
- Strong project management and opportunity management skills.
- Experience working in a highly matrixed environment.
Preferred Qualifications
- Advanced understanding of compiled demographic, behavioral, lifestyle, and financial data assets.
- Experience supporting agency relationships or large enterprise marketing organizations.
- Familiarity with Salesforce, CRM systems, and sales pipeline management.
- Advanced degree in Business, Analytics, Data Science, Marketing, or a related field.
About Epsilon
Epsilon is a global data, technology, and services company that powers the marketing and advertising ecosystem. The company provides marketers with data, technology, and services to engage consumers through a unified view, vision, and voice. Epsilon processes over 400 billion consumer actions daily using advanced AI and holds patents in proprietary technology, including real-time modeling languages and consumer privacy advancements. With more than 9,000 employees worldwide, Epsilon is recognized for industry leadership by Forrester, Adweek, and the MRC.
Epsilon’s culture is built on five pillars: People centricity, Collaboration, Growth, Innovation, and Flexibility. These values guide decision-making and unite the team in a common purpose.
Benefits
- Time to Recharge: Flexible time off (FTO), 15 paid holidays
- Time to Recover: Paid sick time
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
- Extra Perks: Comprehensive health coverage, 401(k) with company match, tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching, and counseling
Pay
Compensation Range: USD $140,000.00 - USD $210,000.00/Annually. This role may also be eligible for bonus or incentive compensation.