Executive, Brand

Key Responsibilities

• Implement marketing activities to achieve effective communication and expand brand awareness to target consumers based on agreed plan and budget.
• Identify opportunities for activating brand to new channels and/or consumer segments to expand awareness.
• Work closely with all functions to communicate a coherent brand identity in merchandizing and promotion activities and execute brand activities on time.
• Regularly monitor and analyze own brand and competitors’ performance in the market in order to continuously provide insightful updates and recommendations to line manager.
• Monitor and collect relevant market data including market trends and new developments and utilize information for brand improvement.
• Monitor and collect necessary data and surveys of the market, providing insight information on existing and/or emerging consumer trends to support Brand Manager for the development of annual plan and budget.
• Submit competitive report on both ATL and BTL activities as well as a monthly monitoring report (signage, POSM, premium products, etc.).

Qualifications

• Education: Bachelor Degree in Business Administration, or an equivalent degree.
• Experiences: Minimum three years’ experience in marketing role or similar role in FMCG manufacturing.
• Skills and knowledge: Good interpersonal and communication skills, Good in English, both oral and written, PC literate – Microsoft Office – Word, Excel and PowerPoint.