Events & Field Marketing Manager
Port.io · Palo Alto, CA · 3 wk ago
HybridMarketing$160k–$200k/yrFull-time
Responsibilities
- Owning and executing the USA Event Strategy with independence and accountability, from large-scale conference sponsorships to bespoke, Port-only hosted events.
- Collaborating with Sales and Head of Demand Gen to align event selection with regional lead and pipeline forecasts.
- Turning ambiguity into structured processes regarding venue selection, vendor management, and target audience identification for new regional markets.
- Driving high-quality execution of lead management workflows, ensuring quality context is delivered to sales teams with speed and precision.
- Communicating clearly and documenting decisions through rigorous reporting on ROI, KPIs, and post-event analysis.
- Continuously improving event standards, testing new engagement formats, and optimizing the "pre/during/post" activity playbook.
- Partnering with external vendors and third-party organizers to secure premium sponsorships and ensure seamless execution of the USA activity calendar.
Requirements
- Professional & Technical Background: 4+ years of experience in marketing, field marketing, or communications within a high-growth B2B SaaS environment.
- Proven track record of managing complex in-person and virtual events end-to-end (from micro-dinners to 10k+ attendee conferences).
- Experience with data-driven marketing, specifically tracking event ROI and managing lead flow through CRM/Marketing Automation tools.
- Ability to operate in a fast-paced, scaling environment where traveling to key markets is part of the growth strategy.
Personal Attributes & Mindset
- High ownership mentality — you are "detail-obsessed" and take full responsibility for the attendee experience.
- Strong sense of structure — unmatched organization skills to manage overlapping deadlines and global logistics.
- Comfortable with ambiguity — able to research a new region and recommend a vetted path forward for the brand.
- Collaborative by nature — a thoughtful communicator who can influence internal stakeholders and external partners alike.
- Strong bias towards action — you don't wait for permission to improve a process or test a new creative strategy.
- Cares deeply about quality — you understand that every field event is a physical representation of the Port brand.