Events & Field Marketing Manager
NODA AI · Austin, TX · Today
HybridMarketingFull-time
About the role
Location: Austin, TX (Hybrid on-site, with approximately 40%+ travel supporting industry events, executive engagements, and strategic marketing initiatives)
Clearance Requirement: U.S. Citizen with the ability to obtain a security clearance
Key Responsibilities
- Own NODA's annual Defense and Federal event portfolio, including flagship conferences, government industry days, military exercises, international exhibitions, hosted customer engagements, executive events, partner activities, and technology demonstrations
- Develop annual event strategies, budgets, sponsorships, memberships, and speaking engagements that maximize business development impact and return on investment
- Partner closely with Business Development and Capture leadership to align event investments and executive engagements with strategic pursuits and pipeline development
- Develop and execute integrated event marketing campaigns across paid, owned, earned, and shared channels, including digital, email, webinars, social, PR, and executive communications
- Plan and execute executive roundtables, customer receptions, networking events, partner events, and invitation-only engagements that strengthen customer relationships and generate qualified opportunities
- Lead all phases of event execution, from planning and logistics through onsite management, post-event evaluation, and after-action review
- Manage exhibit strategy, booth design, logistics, and onsite operations to ensure a professional, mission-focused brand presence
- Design engaging event experiences that showcase NODA's technology through robotics demonstrations, autonomous system activations, and interactive exhibits
- Manage event vendors, exhibit houses, sponsorships, venues, and registration platforms to ensure high-quality, cost-effective execution
- Define success metrics for every event and measure attendance, engagement, executive meetings, pipeline contribution, and return on investment
Required Qualifications
- 8+ years of progressive experience in Defense or Federal event marketing, field marketing, experiential marketing, and exhibiting
- Strong understanding of the Defense Industrial Base, Federal acquisition ecosystem, and long-cycle business development lifecycles
- Demonstrated experience supporting a Defense technology company, Government contracting, military, aerospace organization, or similarly technical B2G organization
- Knowledge of Partner Marketing strategies across in-person and digital experiences, including exhibits, social media, and webinars
- Demonstrated experience developing and executing integrated event marketing campaigns across paid, owned, earned, and shared channels driving interest in software products
- Demonstrated experience partnering with Business Development, Capture, Executive Leadership, Product, and Engineering to support strategic pursuits and pipeline development
- Demonstrated experience managing event budgets, vendor contracts, sponsorships, and event technology platforms
- Portfolio of in person exhibits and digital event marketing tactics
- Bachelor's degree in Marketing, Communications, Business, Event Management, or a related discipline
- U.S. Citizenship with the ability to obtain a security clearance
Preferred Qualifications
- Demonstrated experience designing immersive event experiences involving robotics, autonomous systems, or other advanced technologies, including software and hardware
- Familiarity with autonomous systems, AI, mission software, command and control, military operations, or other advanced Defense technologies
- Fluency in U.S. military customs, courtesies, rank structure, and executive engagement protocol
- Experience translating American event exhibits for international audiences, including shipping and logistics, storage, contracting, and local regulations/customs
- Experience within a venture-backed startup or rapidly scaling technology company
- Experience with event management software, CRM, registration, and marketing automation platforms
- Active U.S. security clearance