Jobs · Marketing · Texas

Events & Field Marketing Manager

NODA AI · Austin, TX · Today
HybridMarketingFull-time

About the role

Location: Austin, TX (Hybrid on-site, with approximately 40%+ travel supporting industry events, executive engagements, and strategic marketing initiatives)

Clearance Requirement: U.S. Citizen with the ability to obtain a security clearance

Key Responsibilities

  • Own NODA's annual Defense and Federal event portfolio, including flagship conferences, government industry days, military exercises, international exhibitions, hosted customer engagements, executive events, partner activities, and technology demonstrations
  • Develop annual event strategies, budgets, sponsorships, memberships, and speaking engagements that maximize business development impact and return on investment
  • Partner closely with Business Development and Capture leadership to align event investments and executive engagements with strategic pursuits and pipeline development
  • Develop and execute integrated event marketing campaigns across paid, owned, earned, and shared channels, including digital, email, webinars, social, PR, and executive communications
  • Plan and execute executive roundtables, customer receptions, networking events, partner events, and invitation-only engagements that strengthen customer relationships and generate qualified opportunities
  • Lead all phases of event execution, from planning and logistics through onsite management, post-event evaluation, and after-action review
  • Manage exhibit strategy, booth design, logistics, and onsite operations to ensure a professional, mission-focused brand presence
  • Design engaging event experiences that showcase NODA's technology through robotics demonstrations, autonomous system activations, and interactive exhibits
  • Manage event vendors, exhibit houses, sponsorships, venues, and registration platforms to ensure high-quality, cost-effective execution
  • Define success metrics for every event and measure attendance, engagement, executive meetings, pipeline contribution, and return on investment

Required Qualifications

  • 8+ years of progressive experience in Defense or Federal event marketing, field marketing, experiential marketing, and exhibiting
  • Strong understanding of the Defense Industrial Base, Federal acquisition ecosystem, and long-cycle business development lifecycles
  • Demonstrated experience supporting a Defense technology company, Government contracting, military, aerospace organization, or similarly technical B2G organization
  • Knowledge of Partner Marketing strategies across in-person and digital experiences, including exhibits, social media, and webinars
  • Demonstrated experience developing and executing integrated event marketing campaigns across paid, owned, earned, and shared channels driving interest in software products
  • Demonstrated experience partnering with Business Development, Capture, Executive Leadership, Product, and Engineering to support strategic pursuits and pipeline development
  • Demonstrated experience managing event budgets, vendor contracts, sponsorships, and event technology platforms
  • Portfolio of in person exhibits and digital event marketing tactics
  • Bachelor's degree in Marketing, Communications, Business, Event Management, or a related discipline
  • U.S. Citizenship with the ability to obtain a security clearance

Preferred Qualifications

  • Demonstrated experience designing immersive event experiences involving robotics, autonomous systems, or other advanced technologies, including software and hardware
  • Familiarity with autonomous systems, AI, mission software, command and control, military operations, or other advanced Defense technologies
  • Fluency in U.S. military customs, courtesies, rank structure, and executive engagement protocol
  • Experience translating American event exhibits for international audiences, including shipping and logistics, storage, contracting, and local regulations/customs
  • Experience within a venture-backed startup or rapidly scaling technology company
  • Experience with event management software, CRM, registration, and marketing automation platforms
  • Active U.S. security clearance

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