Event Marketing Coordinator

About the role

Allego is looking for an organized, proactive, and collaborative Event Marketing Coordinator to support the planning and execution of trade shows, field events, customer programs, and internal company events.

Responsibilities

• Support the event team with coordination and logistics for trade shows, conferences, sponsorships, webinars, customer events, and internal meetings
• Manage event details, including shipping, booth materials, registration, show orders, lead capture, attendee lists, vendor coordination, and post-event follow-up workflows
• Create pre-event briefing documents, run-of-show materials, and internal preparation documents for participating teams
• Cover logistics such as shipping, registration, schedules, booth materials, vendors, and staffing
• Coordinate event collateral, promotional materials, booth supplies, signage, and other event assets to ensure teams are prepared and events run smoothly
• Attend select trade shows and events to support booth setup, on-site logistics, attendee engagement, and introductory conversations with prospects and customers
• Support Allego's annual customer conference and annual kickoff as needed
• Research & Planning Support
• Support Senior Global Event Marketing Manager in researching event opportunities, audience fit, sponsorship options, competitive presence, and industry trends to support planning decisions
• Evaluate trade shows and sponsorships by gathering details such as attendee demographics, cost, visibility opportunities, speaking options, and competitor participation
• Maintain organized documentation of event details, deadlines, vendor contacts, budgets, assets, and post-event learnings
• Cross-Functional Collaboration
• Partner with marketing, sales, customer success, and leadership teams to collect event requirements, prepare participating employees, and support a consistent attendee experience
• Ensure internal stakeholders have the materials, messaging, schedules, and logistical details they need to represent Allego effectively

Requirements

• The ideal candidate will have: 1-3 years of experience in event coordination, event marketing, trade show support, field marketing, or a related role
• Strong organizational skills with the ability to manage multiple deadlines, details, and stakeholders at once
• Excellent written and verbal communication skills
• Experience creating event briefs, planning documents, internal guides, or attendee resources
• Comfort coordinating logistics such as shipping, registration, schedules, booth materials, vendors, and staffing
• Able to travel occasionally to support trade shows, customer events, internal company events, and select local events
• Collaborative, service-oriented mindset with strong attention to detail

Preferred Qualifications

• Experience supporting B2B SaaS, technology, sales enablement, or corporate marketing events
• Familiarity with trade show planning, sponsorship coordination, lead capture processes, and post-event follow-up workflows
• Experience working with sales, customer success, product marketing, or executive stakeholders
• Familiarity with tools such as Salesforce, HubSpot, Marketo, Cvent, Splash, Asana, Monday.com, or similar event/project management platforms
• Experience supporting webinars, customer conferences, kickoff events, or internal communications