Enrollment Marketing Manager - Enrollment and Retention

About the Role

The Division of Strategic Enrollment, Retention, and Marketing at the University of Wisconsin – Whitewater seeks an Enrollment Marketing Manager to develop and execute marketing strategies aimed at increasing enrollment in UW-Whitewater’s academic programs. This full-time, 12-month position reports to the Vice Chancellor for Strategic Enrollment, Retention, and Marketing and collaborates closely with the Admissions team, academic colleges, and University Branding and Communications.

Responsibilities

• Marketing Strategy:
  • Develop an enrollment marketing plan in collaboration with university leadership.
  • Create strategies and initiatives to drive student applications in targeted programs.
  • Draft, recommend, allocate, and oversee marketing budgets for specific campaigns.
  • Identify and evaluate competition to create effective marketing positioning.
  • Align marketing efforts with the university’s brand, marketing, and communications strategy.
  • Understand admissions processes and recruitment plans to optimize marketing efforts.
• Marketing Execution:
  • Compose compelling messaging strategies for campaigns, adhering to university brand identity.
  • Manage creative development of print and digital advertising.
  • Oversee media and agency relationships.
  • Ensure campaigns are executed on time and within budget.
  • Monitor marketing efforts using data and analytics, providing regular performance reports.
• Other Responsibilities:
  • Research effective recruitment and marketing strategies for prospective students.
  • Collaborate with university offices to ensure consistent messaging.
  • Serve on university committees to represent the Enrollment, Retention, and Marketing unit.
  • Additional duties as assigned by the Vice Chancellor.

Qualifications

• Required:
  • Bachelor’s degree
  • Three years of professional experience in marketing or a related field
  • Strong organizational and project management skills
  • Strong written communication and public speaking skills
  • Valid driver’s license (or ability to obtain one)
• Preferred:
  • Experience managing marketing budgets and paid advertising
  • Strong knowledge of digital marketing, audience targeting, email marketing, social media, search, and analytics
  • Demonstrated success in achieving marketing objectives
  • Professional experience working with diverse populations
  • Attention to detail and experience in writing and proofreading
  • Ability to work independently and as part of a team
  • Ability to multitask and meet deadlines
  • One year of professional experience in a college or university setting

Skills

• Ability to work collaboratively with diverse individuals and contribute to an inclusive environment
• Knowledge of marketing platforms and earned/paid media (digital advertising, out-of-home, sponsorships, etc.)
• Proficiency in using data and analytics to inform marketing strategy
• Ability to set metrics and gauge the success of marketing campaigns
• Understanding of brand guidelines and identity best practices

Pay

Well-qualified candidates can expect a starting full-time annual salary within the range of $65,000 - $72,000, commensurate with education, experience, and qualifications.

Additional Information

UW-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout employment. UW-Whitewater is not an e-verify employer, and STEM extensions are not available.

To ensure consideration, applications must be received by November 4th, 2026. Only complete application packages will be considered, including a cover letter, resume, and three professional references.

UW-Whitewater is a thriving public university located in southeastern Wisconsin, committed to affordability, inclusion, and career development. The university serves a diverse student body and offers a collaborative, supportive environment.