Email/SMS Lifecycle Marketing Associate

About the role

Nutrafol is seeking an Email & SMS Marketing Associate to support the execution and optimization of lifecycle marketing programs for new customer acquisition. This role reports to the Leads Marketing Manager and involves managing monthly campaigns, optimizing journeys, and sharing insights.

Responsibilities

• Manage monthly email and SMS campaigns to support monthly and quarterly goals, from briefing concepts to executing on-time
• Partner with Manager to optimize automated email and SMS journeys
• Monitor and report channel initiatives to share weekly and monthly analytics insights and ideate on opportunities to adjust campaigns for improved performance
• Partner with creative and brand teams to create content specific to the channel
• Partner with external channel partners to deploy quality campaigns on time
• Proactively come to the table with new ideas to prepare for cross-functional meetings
• Take a data-driven approach to all recommendations and insights
• Manage email and SMS campaigns, coordinating with internal stakeholders and external agency partners to ensure campaigns launch accurately and on schedule
• Create campaign briefs, maintain campaign calendars and tracking documentation, and oversee project timelines, approvals, and feedback cycles
• Analyze campaign, testing, and channel performance through weekly and monthly reporting, identifying trends, insights, and optimization opportunities
• Serve as the primary liaison for agency partners, facilitating campaign handoffs, reviewing deliverables, consolidating feedback, and providing final launch approvals
• Own campaign QA processes, validating content, links, targeting, personalization, and tracking across all email and SMS campaigns and automated flows
• Partner with Creative, Brand, and Content teams to develop channel-specific campaign assets and support ongoing program enhancements

Requirements

• 2+ years of experience in CRM, retention, lifecycle, email, SMS, digital marketing, or a related field
• Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment
• Exceptional attention to detail and a strong commitment to accuracy, particularly when reviewing campaigns, tracking, and customer-facing communications
• Experience utilizing Klaviyo including hands-on use of campaign execution, flows, segmentation, and reporting
• Strong analytical skills with the ability to interpret campaign performance and identify actionable insights
• Excellent written and verbal communication skills, with experience collaborating across cross-functional teams and external agency partners
• Eager to learn, take ownership, and grow within lifecycle marketing

Nice to Haves

• Experience with a D2C or subscription-based business, health and wellness, or eCommerce space
• Experience with Tableau and/or similar web analytics tools