Email & Lifecycle Marketing Coordinator
Campaign Execution & Deployment
Build, launch, schedule, and deploy lifecycle campaigns across email, SMS, in-app messaging, and push notifications using Braze.
Execute targeted communications supporting acquisition, lead nurturing, member engagement, renewals, referrals, and retention initiatives.
Manage day-to-day campaign setup including audience segmentation, dynamic content configuration, personalization logic, scheduling, and deployment.
Support automated customer journeys and recurring lifecycle campaigns across the member and prospect lifecycle.
Technical Execution & Personalization
Develop and maintain dynamic content, Liquid logic, personalization rules, and campaign configurations within Braze.
Build and QA lifecycle automations, canvases, triggered campaigns, and segmentation logic.
Leverage customer data and behavioral signals to support personalized messaging experiences.
Quality Assurance & Compliance
Perform comprehensive campaign QA including rendering tests, link validation, dynamic content reviews, personalization testing, and deployment audits.
Troubleshoot campaign, segmentation, and rendering issues in partnership with internal teams.
Ensure campaigns follow CAN-SPAM, GDPR, accessibility, and deliverability best practices.
Support suppression management, list hygiene, and send governance standards.
Reporting & Optimization Support
Monitor campaign and lifecycle performance and provide insights to support optimization efforts.
Maintain recurring reporting dashboards and campaign tracking documentation.
Support A/B testing initiatives across subject lines, messaging, cadence, personalization, and creative.
Identify opportunities to improve operational efficiency, campaign performance, and customer engagement.
Cross-Functional Collaboration
Cross-coordinate closely with Creative, Brand, Content, and Marketing stakeholders to support campaign execution timelines.
Collaborate with the Senior Lifecycle & Communications Manager on campaign prioritization and deployment planning.
Help maintain lifecycle documentation, QA processes, and operational best practices.