Email Marketing Manager-Campaign Management

About the role

This role is ideal for someone who enjoys combining strategic campaign consulting with hands-on execution in Salesforce Marketing Cloud (SFMC) to deliver high-impact email marketing programs at scale.

Responsibilities

• Partner with enterprise, product, and regional marketing teams to execute email marketing campaigns in Salesforce Marketing Cloud.
• Create and manage audience segmentation through Data Extensions while maintaining data integrity between SFMC and Salesforce CRM.
• Own the end-to-end QA process, including testing copy, links, dynamic content, tracking parameters, rendering, and deliverability.
• Maintain and troubleshoot automation issues, data synchronization challenges, and campaign execution errors independently.
• Build and maintain landing pages and campaign assets within an enterprise CMS environment.
• Configure marketing automation workflows supporting webinars and virtual events.
• Ensure campaigns align with tracking, attribution, and analytics best practices.
• Serve as a trusted advisor to internal marketing stakeholders by providing guidance on campaign strategy, timelines, and email marketing best practices.

Qualifications

• 2+ years of hands-on experience with Salesforce Marketing Cloud.
• Experience using Journey Builder, Automation Studio, Email Studio, and Data Extensions.
• Strong understanding of email marketing best practices, segmentation, deliverability, and campaign optimization.
• Experience supporting Salesforce CRM integrations and marketing data management.
• Exceptional attention to detail and commitment to delivering error-free campaigns.
• Excellent communication and stakeholder management skills.
• Ability to work independently in a fast-paced, remote environment.

Preferred

• SQL, AMPscript, and/or HTML/CSS experience.
• Experience with Litmus or similar email QA tools.
• Experience building landing pages.
• Webinar marketing experience using platforms such as ON24 or Cvent.