EdTech Sales Development Representative (TX/AZ)

About the role

The Sales Development Representative (SDR) serves as the initial point of contact for prospective customers, ensuring each interaction is positive, timely, and well-informed. They receive comprehensive sales and product training to effectively represent solutions in the K–12 education market.

Responsibilities

• Build rapport with prospective customers, creating a comfortable and engaging environment to discuss product needs.
• Use probing questions to identify customer needs and determine where they are in the buying cycle.
• Clearly explain product features and benefits to prospective and current customers.
• Apply a structured prospecting and lead qualification process to generate high-quality opportunities.
• Quickly qualify marketing-generated leads and move them through the sales funnel.
• Actively monitor inbound channels, including webchat and 800-number calls.
• Make a minimum of 25 outbound calls and 25 outbound emails daily to engage potential customers.
• Collaborate with Marketing on outbound campaigns to increase pipeline activity.
• Drive attendance for company-hosted events by reaching out to both current and prospective customers.
• Research schools and districts, schedule appointments, and record data accurately in Salesforce.
• Ensure Salesforce accurately reflects business activities and progress toward goals.
• Consistently meet or exceed all activity, quality, and performance metrics.
• Maintain a strong understanding of company products and services, quickly adapting to new offerings.
• Perform other responsibilities as assigned.

Qualifications

• Bachelor’s degree in Business, Education, or related field OR 3+ years of business-to-business sales experience (or an equivalent combination of education and experience).
• Background in teaching, school administration, SaaS, PaaS, or software sales highly preferred.
• Proven success meeting or exceeding sales goals; SaaS sales experience strongly preferred.
• Experience selling into the K–12 education market is a plus.
• Strong understanding of lead generation, cold calling, account management, and consultative sales processes.
• Excellent interpersonal skills with the ability to build relationships quickly and maintain integrity in all interactions.
• Positive, professional, and customer-focused demeanor.
• Strong verbal and written communication skills; comfortable presenting over the phone and via web platforms.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Self-motivated, proactive, and effective working independently with minimal supervision.
• Team-oriented mindset with a focus on ensuring customer success.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and CRM tools such as Salesforce; NetSuite experience a plus.