Jobs · Marketing

Ecosystem Marketing Lead

Ladders · United States · 1 mo ago
RemoteRemoteMarketing$140k–$198k/yrFull-time

About the role

For our client, we are seeking a Ecosystem Marketing Lead to join the team of a leader in the Enterprise Technology space. This role will shape the go-to-market strategy for the company's partnership and integration ecosystem, with a focus on driving market presence through strategic alliances. The ideal candidate will translate technical capabilities into compelling customer value, helping ensure partner-driven initiatives support growth, credibility, and broader distribution. You will work closely with Product, Engineering, Marketing, and Sales to build repeatable programs that activate the ecosystem and strengthen cross-functional execution. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

  • Own the go-to-market strategy for the company's partnership and integration ecosystem
  • Collaborate with Product and Integration teams to position capabilities effectively
  • Create joint launches, campaigns, content, and events with strategic partners
  • Translate partner capabilities into customer value and market positioning
  • Establish repeatable partner marketing motions and enablement programs
  • Work with Sales and Marketing to activate partnerships through events and opportunities
  • Prioritize and identify partners that enhance distribution and credibility

Qualifications

  • 8+ years of experience in partner or ecosystem marketing, alliances, or related B2B SaaS roles
  • Proven execution of joint go-to-market programs with technology partners
  • Ability to translate tech product capabilities into customer-centric narratives
  • Strong collaboration with Product, Engineering, Frontline Marketing, and Sales teams
  • Experience managing multiple stakeholder relationships and program execution
  • Exceptional written and verbal communication skills, able to influence without authority
  • Metrics-driven approach to partner performance evaluation

Benefits

  • Medical, dental, and vision insurance
  • Life, AD&D, and disability insurance
  • Emergency weather support and wellness apps
  • Paid parental leave and time off, including holidays
  • Commuter and parking accounts
  • 401(k) retirement plan and financial planning support
  • Learning and development budget

Pay

Compensation: $140,000 – $198,000 annually

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