Ecosystem Marketing Lead
About the role
For our client, we are seeking a Ecosystem Marketing Lead to join the team of a leader in the Enterprise Technology space. This role will shape the go-to-market strategy for the company's partnership and integration ecosystem, with a focus on driving market presence through strategic alliances. The ideal candidate will translate technical capabilities into compelling customer value, helping ensure partner-driven initiatives support growth, credibility, and broader distribution. You will work closely with Product, Engineering, Marketing, and Sales to build repeatable programs that activate the ecosystem and strengthen cross-functional execution. Location: Remote - US based candidates only, no visa sponsorship available.
Responsibilities
- Own the go-to-market strategy for the company's partnership and integration ecosystem
- Collaborate with Product and Integration teams to position capabilities effectively
- Create joint launches, campaigns, content, and events with strategic partners
- Translate partner capabilities into customer value and market positioning
- Establish repeatable partner marketing motions and enablement programs
- Work with Sales and Marketing to activate partnerships through events and opportunities
- Prioritize and identify partners that enhance distribution and credibility
Qualifications
- 8+ years of experience in partner or ecosystem marketing, alliances, or related B2B SaaS roles
- Proven execution of joint go-to-market programs with technology partners
- Ability to translate tech product capabilities into customer-centric narratives
- Strong collaboration with Product, Engineering, Frontline Marketing, and Sales teams
- Experience managing multiple stakeholder relationships and program execution
- Exceptional written and verbal communication skills, able to influence without authority
- Metrics-driven approach to partner performance evaluation
Benefits
- Medical, dental, and vision insurance
- Life, AD&D, and disability insurance
- Emergency weather support and wellness apps
- Paid parental leave and time off, including holidays
- Commuter and parking accounts
- 401(k) retirement plan and financial planning support
- Learning and development budget
Pay
Compensation: $140,000 – $198,000 annually