Economic Support Specialist

About the role

OC Parks has an exciting opportunity for a Marketing Manager (Administrative Manager I). This is a management position that works closely with the OC Parks Public Affairs and Communication Program.

Responsibilities

• Manages, leases and licenses park system assets for revenue development, recreation opportunity enhancement within the intent of the OC Parks Mission and goals
• Provides direction to the Public Affairs Manager and staff
• Expands opportunities for recreation at all OC Parks facilities
• Increases interpretive, recreation programming throughout the system in alignment with the business strategies
• Enhances non-tax and fee-based revenue opportunities as appropriate to the mission
• Fosters partnerships with social sector organizations where synergies would benefit and enhance the OC Parks and Orange County brand
• Manages the OC Parks brand and identity across all service and business units
• Creates an integrated approach to marketing to enhance and manage the entire customer service chain
• Develops all external publications & advertising copy
• Reviews internal publications before distribution
• Identifies market potential of new service and partnering opportunities as well as recommending positioning and market strategies based in research and analysis
• Determines customer needs by leading formal or informal market research projects and incorporates results into marketing plans
• Develops and leads the creative direction for new services that better meet our customers' needs
• Plans, organizes, coordinates and executes assigned projects to ensure accomplishment of financial/budgetary goals and optimum allocation of resources
• Participates in regional and local meetings, customer/partner visits, trade show presentations; and other promotional events as required
• Performs other duties as assigned

Requirements

• Five years of progressive experience in marketing, communications, and public relations
• Experience in quantitative and qualitative analysis to assess marketing and promotional program effectiveness
• Expertise in stakeholder management, project management, presentation development and delivery, conducting marketing research & developing reports, development & implementation of a marketing plan that integrates all internal and external customer services providers, development & coordination of public relations and promotional activities, development & coordination of information services activities, demonstrated depth of experience in market research and statistical analysis for market research and analysis
• A valid California Driver’s license, Class C or higher may be required by date of appointment

Qualifications

• BA/BS in Business, Economics, Marketing or related discipline; MBA preferred
• Strong background in stakeholder management, project management process, presentation development and delivery, conducting marketing research & developing reports, development & implementation of a marketing plan that integrates all internal and external customer services providers, development & coordination of public relations and promotional activities, development & coordination of information services activities
• Proven ability to manage multiple projects in the marketing portfolio
• Ability to work cross-functional boundaries internal organizational stakeholders as well as external leaseholders, licensees, partners, social sector organizations and other government agencies
• Ability to analyze, understand and interpret market research and other data for customer management
• Ability to participate at the senior management level

Skills

• Excellent verbal/presentation and written skills
• Initiative and enthusiasm
• Proficiency and skill at using Microsoft Office Suite
• Strategic and analytical thinking
• Excellent written and verbal communications, time management and analytical skills
• Works within a matrix organization in a project based environment

Benefits

In addition to the County's standard suite of benefits, such as a variety of health plan options, sick and vacation time and paid holidays, we also offer an excellent array of benefits such as:

• Retirement: Benefits are provided through the Orange County Employees' Retirement System (OCERS)
• Paid Leave: Twelve holidays per year plus sick and vacation time
• Health & Dependent Care Reimbursement Accounts
• Dental Insurance: County pays 100% of employee and dependent premiums
• Paid Life Insurance: $100,000 life insurance policy
• Paid Accidental & Death and Dismemberment Insurance: $100,000 AD&D insurance policy
• Paid Short & Long Term Disability insurance programs
• 457 Defined Contribution Program