Ecommerce and Brand Integrity Manager
Roles & Responsibilities
- Manage product listings, content optimization, and pricing strategies across Amazon, Walmart Marketplace, and emerging platforms.
- Own the relationship with Cart.com and strategically leverage its capabilities to enhance eCommerce performance and operational efficiency.
- Monitor ecommerce KPIs (sales, conversion, traffic) and implement strategies to improve performance.
- Collaborate with marketing on Amazon Advertising campaigns, Walmart Connect, and SEO initiatives to maximize discoverability.
- Partner with supply chain and sales teams to ensure inventory accuracy and fulfillment efficiency.
Brand Integrity & Compliance
- Implement IP enforcement tools and processes to protect brand assets and prevent unauthorized sellers.
- Monitor marketplace compliance and resolve violations promptly.
- Maintain brand guidelines across all ecommerce platforms.
Analytics & Reporting
- Pull and analyze data from Amazon Seller Central, Walmart Marketplace dashboards, and internal systems.
- Create performance reports and actionable insights for leadership.
- Recommend strategies based on trends and competitive analysis.
Required Skills & Experience
- Expertise in Amazon Seller Central, Walmart Marketplace, Amazon Advertising, and marketplace management.
- Familiarity with IP enforcement tools and brand protection strategies.
- Strong understanding of SEO and ecommerce content optimization.
- Proficiency in Excel; experience with BI tools (Power BI, Tableau) is a plus.
- Excellent analytical, problem-solving, and communication skills.
About the Role
This role focuses on providing exceptional customer service while leveraging strong organizational, analytical, and communication skills to deliver solutions that grow the overall business. The AM will present Everyday and Seasonal new product programs to distributor commercial teams, assist in forecasting, and develop business plans in collaboration with distributors. The AM will coordinate sales efforts with internal departments, maintaining a customer-first, can-do attitude.
Requirements
- Bachelor’s degree in marketing, Business, or related field.
- 5+ years of experience in ecommerce management or digital marketing.
- Experience implementing brand protection strategies, including IP enforcement and compliance monitoring across online marketplaces.
- Proven track record of driving online sales growth and maintaining brand integrity.
Qualifications
- Expertise in Amazon Seller Central, Walmart Marketplace, Amazon Advertising, and marketplace management.
- Familiarity with IP enforcement tools and brand protection strategies.
- Strong understanding of SEO and ecommerce content optimization.
- Proficiency in Excel; experience with BI tools (Power BI, Tableau) is a plus.
- Excellent analytical, problem-solving, and communication skills.
About Versique
Versique is a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions. We are a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. We are committed to creating a diverse workforce and are proud to be an equal-opportunity employer. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.