DTC Growth Marketing Manager

About the role

This is a full-time role for driven builders and operators. Please submit the full form and questions asked on it. You must include the intro video to be considered.

Responsibilities

• Own the growth numbers. Drive new-patient volume, AOV, CAC, and subscription mix against a weekly scoreboard. You own the targets and the path to hit them.
• Run conversion and offers. Design and run the testing roadmap across landing pages, quiz funnels, checkout, subscriptions, pricing, and offers. You'll spec the tests and offers, and there's real hands-on, scrappy work here too (for example, building and iterating quickly with Claude Code), alongside the other resources you'll pull in to ship. Match personas, ads, offers, and landing pages into one cohesive funnel, the kind of end-to-end consistency the biggest brands obsess over.
• Orchestrate paid media and own creative win-rate. Direct our paid agency and in-house design across Meta, Google, and emerging channels. You set strategy, brief creative, and own the metrics that matter, creative win-rate and new-customer ROAS, rather than letting the agency grade its own homework. You don't have to be the in-account button-pusher, but you must understand the account cold.
• Direct lifecycle and retention. Guide our email/SMS retention agency and oversee our new migration to Skio, improving subscription offers, bundles, and retention to defend and grow the repeat book and lift subscription mix.
• Own the creative briefs and creative volume. Set creative strategy and standards and keep concept volume and quality high, working with our in-house designer and creators who supply the volume. Develop and use tools to deeply understand our customers and how to better serve them, shipping winning creative that speaks directly to them.
• Steer the copy. Brief and edit ad, landing-page, email/SMS, and brand copy, partnering with a medical/brand copywriter for the drug-fluent words and industry knowledge. Strong copy judgment required; expert medical authorship is not.
• Sustain affiliates & partners (with help). Maintain and grow our existing affiliate & partnership program (live via Superfiliate). Aggressive affiliate/partnership scaling will sit with a dedicated hire later and you will manage their priorities. For now, set the strategy and iterate on performance. We are actively pursuing B2B partnerships like gym owners, chiropractors, etc.
• Support new product launches. Build the funnels and go-to-market for launches of new peptide, bloodwork, and hormone offerings, working closely with clinical, legal, and ops. In Q3, support a full website, CRO, and brand refresh.
• Develop our internal AI tooling. Develop the internal AI tools and workflows we use for growth and marketing. We're an AI-native team with a full-time AI specialist, and this will keep growing as part of the role.
• Keep the dashboards honest. Maintain clear, simple discipline around CAC, LTV, payback, cohorts, and profitability, enough to make good decisions.

Qualifications

• Proven experience scaling U.S. DTC brands with direct, hands-on revenue ownership, plus excellent prioritization and self-management.
• Deep, practical expertise in CRO, paid acquisition, lifecycle, and funnel/quiz optimization. You've personally done the work, not just managed people who did.
• Analytical and detail-oriented. You love dashboards and data, and you have the judgment to simplify and know what to optimize for.
• Strong creative and brand instinct. You understand how brand, creative, and performance work together to drive both short-term revenue and long-term growth, with the taste to know what great looks like and to never ship mediocre work.
• Solid copy judgment. You can brief and edit sharp, compelling copy (you don't need to be the medical-grade expert, we supply that).
• Default fluency with AI tools and workflows is non-negotiable, and it will be a continued, growing part of this role. If you're not already using AI to work faster and better, this role is not a fit.
• Lives and breathes growth. You study the greats, listen to the podcasts, watch the YouTube videos, and are actively sharpening your skills all the time.
• Expert at orchestrating agencies and contractors and getting the most out of them, while owning the outcome yourself.
• High agency; thinks like an owner. Doesn't wait to be asked. Moves fast, ships, and iterates.
• Genuine passion for consumer health, longevity, and service (our #1 value), with a measured approach to balancing growth against compliance, risk, and brand integrity.
• Thrives in a fast-moving, founder-led environment with high trust and high expectations. Hard-working, high-integrity, a good communicator.
• You’re healthy yourself and understand the health landscape. We practice what we preach and use our own products. We all prioritize our health, fitness, sleep, recovery, relationships and more.

Benefits

We are a fully remote within the US. New York City preferred or Los Angeles.

Role Details and Upside

• Operate at the frontier of one of the fastest-growing areas of consumer health, on a brand that stands for something and actually cares.
• A high-impact execution and ownership role for builders who want to be part of something bigger.
• Rapidly growing, founder-led brand with real momentum (currently 8 employees), building on trust, empowerment, world-class service, and authenticity.
• Compensation: competitive base salary plus a performance bonus tied directly to the growth scorecard, plus equity. The overall package combines all three for aligned incentives.
• Bootstrapped and profitable, growing fast on our own cash flow. That means real stability now and the leverage to raise later from a position of strength, not desperation.
• Direct access to and partnership with the founder. You'll work side by side, with the autonomy to own your domain and the trust to run.
• A results- and values-oriented culture with flexibility to work how you work best. We work hard and recover hard.

About Levers

We’re a fast-growing US telehealth brand offering longevity programs and peptide therapy. Our mission is to help people become healthier, happier, and better able to serve their purpose through a strong foundation of health. Not sick care, but the betterment of well people.

We go beyond standard interventions, emphasizing lifestyle change, mindset, community, and cutting-edge treatments that responsibly blend alternative and conventional medicine. We operate at the frontier of modern healthcare while staying deeply committed to service, safety, compliance, and trust.

We're building a brand that stands for something: service, empowerment, health sovereignty, and improving the major levers of health such as mindset, sleep, diet, exercise, and more. We care deeply about our patients, take pride in world-class service, and are building for the long term to win the peptide category.

In a world of telehealth dropshippers, we’re building a real brand that empowers people to live their best lives.