DirectJobHub
Jobs · Marketing

Marketing Operations Manager, DTC

The Healthy Back Institute · Austin, TX · 2 mo ago
RemoteRemoteMarketing$75k–$95k/yrFull-time

About the role

This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the project management and operational engine behind our marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work- covering both frontend execution (campaigns, landing pages, offers, funnels) and backend execution (email and SMS automation, lifecycle workflows, creative and copy production).

Opportunity

You will partner closely with the CMO and the broader marketing function- including creative leads, copywriters, marketing coordinators, and external agency partners- to enable execution across every channel and touchpoint. You will also serve as the operational partner to the COO and marketing leadership on campaign execution, funnel performance, lifecycle programs, and product launches, and the cross-functional translator who unblocks creative, tech, and customer success when a test, campaign, or launch is stuck between teams.

What You'll Own

  • Project Management & Cross-Functional Execution
  • Frontend Campaign Execution
  • Backend & Lifecycle Execution
  • CRO and Funnel Operations
  • Brand Consolidation and Product Launch Operations

Success

  • Campaigns, lifecycle programs, tests, and launches ship on time and on spec consistently
  • The CRO testing backlog moves at a predictable cadence with clear outcomes tied to conversion, AOV, LTV, and revenue
  • Brand consolidation and domain migration work stays coordinated across marketing, product, and tech touchpoints
  • Cross-functional teams have clear timelines, owners, and accountability at every stage
  • Processes exist and are followed, reducing reliance on heroics or last-minute scrambles

Requirements

  • Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
  • 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
  • Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
  • Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
  • Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
  • Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
  • Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Preferred / Bonus

  • Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
  • Experience with subscription, free trial, or continuity business models
  • Familiarity with UltraCart or similar SaaS commerce platforms
  • Familiarity with email and SMS platforms such as Klaviyo or Maropost
  • Experience in lean, fast-paced, or turnaround business environments

Similar jobs