Division Director, Marketing

Overview & Position Summary

This role leads the division’s marketing function, driving the planning, execution, and performance of marketing initiatives to support sales, brand positioning, and business growth. The position manages a team of experienced marketing professionals and ensures that campaigns, programs, and strategies align with corporate objectives and division priorities. It collaborates cross-functionally to influence and guide decision-making, optimize marketing performance, and maintain consistent brand messaging across all channels.

Primary Responsibilities

• Lead the development and execution of the division marketing plan, ensuring alignment with corporate brand standards and business objectives.
• Manage a team of marketing professionals, providing guidance, coaching, and performance management to achieve operational goals.
• Oversee marketing programs and campaigns across digital, field, creative, and communications channels.
• Collaborate with cross-functional leaders, including Sales, Construction, and Digital Marketing, to ensure cohesive strategies and execution.
• Monitor marketing performance, analyze results, and provide recommendations to optimize campaigns, budgets, and ROI.
• Establish and maintain operational processes, workflows, and best practices to drive efficiency and quality.
• Influence stakeholders outside the marketing function by providing insight, expertise, and guidance on marketing policies, practices, and approaches.
• Oversee vendor relationships and contracts for marketing services, ensuring quality deliverables and cost-effectiveness.
• Stay current on market trends, competitive landscape, and industry best practices to inform marketing strategy and innovation.
• Support short-term operational planning and execution of division-level marketing objectives.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6-8 years of relevant professional experience.

Preferred Experience

• Experience in homebuilding, real estate, or residential development.
• Experience managing multi-channel marketing programs and cross-functional teams.

Skills & Competencies

• Broad knowledge of marketing strategy, brand management, and multi-channel campaign execution.
• Strong leadership and people management skills, including coaching and developing team members.
• Ability to influence and collaborate across multiple functions and organizational levels.
• Excellent analytical and problem-solving skills with the ability to make data-driven decisions.
• Effective project and operational management skills with the ability to prioritize and meet deadlines.
• Strong communication and presentation skills for diverse audiences.
• Knowledge of marketing technology, systems, and tools for campaign management and measurement.
• Vendor management and contract oversight capabilities.
• Ability to translate business objectives into actionable marketing strategies.
• Creative thinking and innovation in developing marketing solutions.

Working Conditions

• Work is primarily performed in a general office environment using standard office equipment.
• The role may involve occasional travel to field locations, model homes, or division meetings to support marketing initiatives, team development, or project execution.

Physical Requirements

• Ability to sit or stand for extended periods while working on a computer or attending meetings.
• Ability to lift or carry materials up to 25 lbs. occasionally.
• Ability to travel locally or regionally as required.
• Ability to operate standard office equipment, including computers, phones, and presentation devices.
• Ability to participate in in-person meetings, presentations, or events at various locations.

Comprehensive Benefits Package

• Competitive Compensation
• Health & Wellness
• Financial Future
• Time Off
• Insurance & Protection
• Exclusive Perks & Discounts