Director, Marketing

What We're Looking For

Synctera is hiring a Director, Marketing to own and drive our full marketing function. This is a high-impact, high-visibility leadership role for someone who wants to own the whole game: brand, demand generation, product marketing, events, content, and revenue impact.

What You'll Do

• Own and drive Synctera's demand generation engine across paid, organic, email, and partner-led channels; set pipeline targets, build campaigns, and report on marketing's contribution to revenue
• Lead brand positioning and messaging across all audiences, from developers and fintech founders to bank executives and investors
• Own the marketing of product launches, new features, and platform enhancements — from messaging and positioning to launch campaigns, sales enablement, and post-launch performance tracking
• Develop and refine positioning and messaging for key use cases and customer segments, translating complex and technical subject matter into narratives that resonate with both technical and commercial audiences
• Conduct competitive research and synthesize market intelligence into clear, actionable direction for product, sales, and leadership
• Partner on co-marketing opportunities alongside fintech customers and bank partners, helping bring their launches to life while reinforcing Synctera's brand
• Develop and maintain sales enablement materials: pitch decks, one-pagers, use case narratives, and objection-handling guides that make it easy for the revenue team to walk into any conversation and win
• Own Synctera's events strategy and budget across fintech, bank, and vertical SaaS conferences, hosted roundtables, customer advisory boards, webinars, and partner co-marketing activations
• Develop and maintain vendor and agency relationships, including hiring, coaching, and budget ownership

What You'll Bring

• 8 to 12 years of B2B marketing experience, with at least 2 to 3 years in a marketing leadership role owning a full-funnel function
• Deep familiarity with the embedded finance, banking-as-a-service, or payments infrastructure space; you understand how FinTech companies are built and what they actually care about when evaluating infrastructure partners
• Proven track record of owning marketing pipeline and revenue goals, with a data-driven approach to decision-making and optimization
• Strong writer and storyteller with the ability to translate complex, technical, and regulated subject matter into clear narratives for multiple audiences: founders, bank executives, developers, and investors
• Experience leading product launches end-to-end across cross-functional teams, with a clear process for managing timelines, stakeholders, and post-launch measurement
• Comfort working in a small, scrappy environment where you will set the strategy, write the copy, build the deck, and send the email

Nice to Have

• Experience marketing to or alongside community banks or credit unions

Benefits

• 100% employer paid medical, dental, and vision benefits for US and Canadian employees and dependents
• Employer contribution to HSA for US employees
• Annual HCSA and generous extended health care coverage for Canadian employees and dependents
• 401(k) for US employees and RRSP for Canadian employees
• Mental health resources available for all employees
• Unlimited paid time off
• Generous paid new parent leave program
• Home office setup stipend
• Stock options program for all employees
• Growth potential and opportunity to have a significant impact at an early stage of our company's journey

Diversity & Inclusion

Synctera is committed to having a workforce that is reflective of the diversity within the United States and Canada. As an equal opportunity employer, we encourage applications from candidates from underrepresented communities, Indigenous persons, persons with disabilities, persons of diverse sexual orientation and gender identity, and all those who can provide different perspectives and contribute to the diversification of Synctera.

Additional Information

• Synctera may use artificial intelligence or AI-assisted tools to help review, screen, and assess applications based on job-related qualifications, skills, and experience, and to support other parts of the recruiting process.
• All official communications from Synctera will only come from a @synctera.com email address.
• To all recruiters and recruitment agencies: Synctera does not accept unsolicited resumes. Please do not forward resumes to our jobs alias or to Synctera employees without an active vendor agreement in place. Synctera is not responsible for any fees related to unsolicited resumes.
• Careers at Synctera: https://www.synctera.com/careers