Director, Marketing

About the role

The Director, Marketing position is a high-impact leadership opportunity for an experienced B2B marketer. The role involves defining market presence, messaging, and growth strategy for a technology platform intersecting finance and innovation. It combines strategic ownership with hands-on execution across various marketing functions.

Responsibilities

• Own and execute the full marketing strategy across demand generation, brand, product marketing, content, events, partnerships, and revenue-focused initiatives.
• Build and optimize demand generation programs across paid, organic, email, and partner channels, with clear pipeline targets and performance reporting.
• Define positioning, messaging, and market narratives for diverse audiences, including technical teams, business leaders, financial institutions, and investors.
• Lead product marketing initiatives, including launches, feature announcements, sales enablement materials, and post-launch performance measurement.
• Create and manage thought leadership initiatives, including articles, whitepapers, webinars, newsletters, and industry content.
• Own event strategy, conference participation, customer communications, and partner marketing programs.
• Manage marketing technology platforms, attribution processes, funnel analytics, and reporting on marketing contribution to revenue.
• Hire, mentor, and develop marketing talent while establishing scalable processes and best practices.

Requirements

• Proven experience owning marketing strategy, pipeline generation, and revenue-driven outcomes.
• Strong understanding of fintech, embedded finance, banking technology, payments infrastructure, or related technology markets.
• Demonstrated ability to translate complex technical and regulated products into clear, compelling messaging for multiple audiences.
• Experience leading product launches and cross-functional marketing initiatives from strategy through execution.
• Excellent writing, storytelling, communication, and presentation skills.
• Data-driven mindset with experience managing marketing metrics, attribution, and performance optimization.
• Ability to thrive in a lean, high-growth environment where strategic planning and hands-on execution are equally important.
• Experience marketing to financial institutions, banks, credit unions, or fintech ecosystems is a strong advantage.

Benefits

• Competitive compensation package: Canada: CA$164K - CA$225K base salary range, plus equity opportunities.
• Equity participation program for employees.
• 100% employer-paid medical, dental, and vision coverage for employees and dependents.
• Extended healthcare coverage and annual health spending benefits for Canadian employees.
• RRSP program for Canadian employees.
• Mental health resources and employee wellness support.
• Unlimited paid time off.
• Generous paid parental leave program.
• Home office setup stipend.
• Fully remote work environment with flexibility.
• Opportunity to make a significant impact within a growing technology company.
• Collaborative environment with talented and passionate teams.