Division Director Marketing

Welcome to PulteGroup where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. As one of the nation’s largest and most respected homebuilders, we offer opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams. Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, and Pulte Insurance Agency.

Responsibilities

• Leads all marketing planning, efforts, and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
• Think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
• Leverage a deep understanding of the role of paid, owned, and earned media channels to effectively message across a mix of media types.
• Monitor marketing performance against business objectives, analyze ROI, and adjust plans/tactics as needed.
• Produce weekly and monthly KPI reports for use by Division, Area, and Home Office leadership.
• Develop and approve annual marketing and media budget in collaboration with Division/Area leadership and corporate media planning resources.
• Effectively manage Division budget(s) on an ongoing basis with formal quarterly updates detailing brand & community actual and projected investment.
• Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates.
• Monitor progress against goals.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
• Lead the process for new community execution to ensure the Division hits critical milestones, including target opening dates.
• Act as primary point-of-contact for Pulte Interior Design.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Operate and adapt in an environment with changes to timelines and priorities.
• Confidently present and interact with Division/Area leadership with a strong ability to discuss marketing's role in addressing business issues.

Management Responsibilities

• Develop and guide the direction of marketing team members.
• Ensure appropriate staffing to meet department needs.
• Utilize recruiting and selection tools/processes to build organizational talent.
• Delegate work according to employee's abilities and skills.
• Evaluate employee's performance and plan for compensation actions accordingly.
• Provide developmental opportunities through identification of internal and external training.
• Create opportunities for employee growth.
• Provide continuous coaching regarding functional and leadership standards (technical skills and behaviors).

Requirements

• Minimum Bachelor’s Degree in Marketing or Communications or equivalent.
• Minimum 8 – 10 years related Marketing communications/planning experience.
• Home building and/or real estate industry experience required.
• Understanding of advertising law and its application to the homebuilding industry.
• Ability to shift between strategic initiatives and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Experience establishing and managing to a budget.
• Effective problem solving, data collection, and analysis skills.
• Strong oral and written communication skills.
• Team-oriented with the ability to establish credibility.

Scope

• Decision Impact: Division
• Department Responsibility: Single
• Budgetary Responsibility: Yes
• Direct Reports: Yes
• Indirect Reports: No