Director/VP of Content and Demand Generation

Role Description

The clients are world-class. The work is world-class. The pipeline engine is not yet built. Premium and luxury brands are not finding Recom in the moments that matter. We are hiring a Director of Content and Demand Generation to change that. This is a senior individual contributor role. You produce the work. You operate as a team of five, with AI as your force multiplier, external creative agencies as your video production capacity, and a dedicated paid media agency executing against your strategy. The output is yours. You report to the CMO. You work directly with the Co-Founders. You own a number.

What You Own

• The Content Engine:
  • You build the content function from scratch and run it like a publisher of one.
    • Editorial strategy and calendar across owned channels
    • Written content: thought leadership, long-form, editorial, and short-form copy, produced directly by you
    • Video content: you direct the strategy, write the briefs, manage external creative agencies, and own the final output
    • SEO, organic search, and content distribution
    • Social and short-form content that compounds reach
    • A repurposing engine that turns one asset into ten
  • A demand generation engine:
    • You own marketing's pipeline contribution.
    • Build the inbound engine that drives qualified inquiries from premium brands
    • Run integrated campaigns that connect content, channels, and sales
    • Direct paid media strategy across channels with a dedicated agency executing and a monthly working budget to deploy
    • Partner with sales on ABM and intent signals for target accounts
    • Own the funnel from first touch to qualified opportunity
    • Measure, report, and defend pipeline contribution against revenue
• The "Team of Five" Operating Model:
  • You have already proven this works. We want to see the portfolio.
  • Show us the mind-blowing AI work you have shipped solo.
  • Show us the content engines, demand programs, and pipeline plays you have built.
  • Show us the videos you have directed and the writing that has moved people.
  • Show us what worked.
• Using AI And External Creative Agencies, You Operate As:
  • A content strategist
  • An editor and writer
  • A video creative director
  • A growth and SEO operator
  • A campaign and demand manager

Who This Role Is For

• You are a senior content and demand operator who has carried a pipeline number and hit it as an individual contributor.
• You Have 7+ years across content marketing and demand generation.
• A portfolio of AI-leveraged work that punches above the headcount that produced it.
• Hands-on craft in writing, with the editorial chops to set the bar yourself.
• Experience directing video work and managing external creative agencies.
• A track record of building inbound engines from zero, solo.
• Comfort with attribution, pipeline math, and revenue conversations.
• Experience in agency, ecommerce, premium brand, or B2B services environments is a plus.
• You are AI-forward and AI-native. You are already three tools ahead of the AI roadmap.

Why This Is a Rare Opportunity

• You own content and demand at a premier Amazon agency serving the world's top brands.
• Direct line to the CMO and Co-Founders.
• A blank-canvas mandate to build the demand engine you want.
• A real budget for external creative agencies on video and production.
• A monthly paid media budget and a dedicated paid media agency to execute.
• A roster that gives you immediate credibility and case study fuel.
• The freedom to define the AI-native operating model for a modern agency.
• If you do this role well, premium brands inquire about Recom before we ever reach out to them.

What Success Looks Like In Year One

• A content engine producing work that premium brand decision-makers actually read and watch.
• Inbound inquiries from target-tier brands are measurable and growing.
• Marketing-sourced pipeline is a defined and growing share of total pipeline.
• Video and editorial output is consistent, high-caliber, and unmistakably Recom.
• Sales has the air cover and intent signals they need to win premium accounts.