Director, US Marketing, Inborn Errors of Metabolism
Why Join Us?
At Ultragenyx, we fundamentally believe that taking real impactful action to care for the needs of patients and our people is always the right thing to do. To achieve this goal, our vision is to lead the future of rare disease medicine. We challenge the status quo and create a new model that advances our field so more patients and caregivers can benefit from life-changing treatments by following the science, applying a novel rapid development approach, making innovative medicines at fair and reasonable prices, and creating a collaborative ecosystem to reach patients in meaningful ways.
Our commitment to patients extends to our people. Culture is an essential cornerstone, and we focus on creating a supportive and inclusive environment of profound learning and growth—so employees can thrive in all areas of their lives. We aim to be an organization where we would be proud for our family, friends, and children to work.
If you want to have a meaningful impact, do the best work of your career, and grow both professionally and personally, come join our team.
About the Role
Reporting to the US Marketing Lead, the Director of US Marketing will direct all Marketing initiatives for the continued successful commercialization of Dojolvi and Mepsevii in the US market. The Director will lead the development and execution of best-in-class annual marketing plans, including market conditioning and development, disease education, brand strategies, and tactical plans, utilizing deep marketing knowledge and prior experience in metabolic rare disease and biopharmaceutical marketing.
The successful individual will work cross-functionally with Medical Affairs, Global Brand Strategy, Marketing Research, Market Access, Patient Services, Regulatory, Legal, Compliance, Clinical Development, and Supply Chain, as well as other members of the commercial services team. The role involves leading projects through the Materials and Medical Review process and collaborating with the Global Brand Strategy team to support the commercialization of the IEM pipeline.
This role will also lead the implementation of a consistent brand and tactical planning process for the IEM programs, working closely with global and regional stakeholders to identify market trends, implement launch strategies, and communicate with senior leaders in a fast-moving, dynamic environment.
Work Model: Remote, with occasional travel to Ultragenyx's offices or other locations as needed.
Responsibilities
- Jointly responsible with the Medical Director, Medical Affairs for leading the North American Franchise Team (NAFT).
- Work closely with the Marketing Lead and National Field Director to lead US marketing initiatives, monitor progress, and adjust strategies to optimize patient access and key customer uptake.
- Provide marketing leadership, mentoring, and development for the marketing team.
- Ensure flawless execution of brand strategy for direct-to-patient support programs, professional communications, and key opinion leader (KOL) development.
- Lead the development of annual brand plans and associated budgets, manage execution, oversee day-to-day brand budgets, and ensure on-time delivery of all marketing initiatives within budget.
- Monitor progress of plans and make adjustments as necessary.
- Collaborate with the Global Brand Strategy group to ensure seamless two-way communication and US alignment with global brand plans.
- Establish measurable impact for initiatives, report results, and adjust plans accordingly.
- Build strong, collaborative relationships across the organization.
- Identify and resolve issues that could create barriers to patient flow or access.
- Lead the organization in a patient-centered manner, respecting all customers and stakeholders.
- Manage all US brand promotional activities within corporate and industry guidelines for ethics and compliance.
- Partner with non-commercial teams, including Global Marketing, Government Affairs, Medical Affairs, Clinical Operations, Legal, Compliance, Regulatory Affairs, and Patient Advocacy.
- Collaborate with commercial colleagues and customer-facing Field Teams, including Market Access, UCLs, and Patient Support, providing training and leading workshops focused on disease awareness, product adoption, and patient access.
- Deliver impactful brand and market development strategies that are well-articulated, communicated, and agreed upon by relevant parties.
- Drive commercial leadership on cross-functional and cross-geography launch teams to ensure effective allocation of effort and resources.
- Ensure commercial considerations are included in cross-functional core team decisions related to data generation, trial strategy, clinical study site selection, medical strategy development, lifecycle management, and manufacturing.
- Lead a consistent brand and tactical planning process across the IEM programs.
Requirements
- BA/BS degree or equivalent life-sciences qualification required; MBA preferred.
- Minimum 10–12 years of sales and marketing experience in the biopharmaceutical industry, with at least 5 years in rare/ultra-rare disease; experience with Metabolic Genetics highly desirable.
- Direct sales experience strongly preferred.
- Proven ability to work in a multidisciplinary team with a high degree of collaboration, a strong patient focus, and an understanding of U.S. patient access challenges.
- Strong command of analytical and market research techniques, with the ability to interpret market insights to guide strategic direction and prioritize tactics.
- Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics.
- Proven experience working with and managing external partners, including Advertising and Communications agencies.
- Demonstrated ability to use rigorous logic and methods to solve difficult problems with effective solutions.
- Strong business acumen with solid scientific knowledge.
- Ability to collaborate and negotiate business solutions in a complex and fast-paced environment.
- Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure flawless execution.
- Proven teamwork and collaboration skills.
- Excellent public presentation, written communication, and listening skills.
- This position requires a minimum of 30% travel in the US.
Pay
The typical annual salary range for this full-time position is $220,200—$272,100 USD. This range reflects the characteristics of the job and is based on the office location noted in the posting. The range may be adjusted based on the applicant's geographic location. This position is eligible for annual bonus and equity incentives. Actual individual pay is determined by demonstrated experience and internal equity alignment.
Benefits
- Generous vacation time and public holidays observed by the company.
- Volunteer days.
- Long-term incentive and Employee stock purchase plans or equivalent offerings.
- Employee wellbeing benefits.
- Fitness reimbursement.
- Tuition sponsoring.
- Professional development plans.
- Benefits vary by region and country.