Director, Patient Marketing, Rare Disease

Main Responsibilities

• Develop and implement comprehensive patient marketing strategies to support the launch and growth of IQIRVO, ensuring alignment with overall brand objectives and business goals.
• Lead marketing driven patient engagement initiatives to foster a strong sense of community and support among patients and caregivers.
• Work closely with medical, regulatory, commercial and advocacy teams to ensure all patient marketing activities are compliant and aligned with company standards and regulations.
• PRC Navigation & Compliance: Expertly lead the development and submission of promotional materials through the PRC process, collaborating closely with Medical, Legal, and Regulatory partners to ensure all patient-facing tactics are compliant, high-quality, and launched on schedule.
• Content Creation: Oversee the creation and management of patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative.
• Manage agency partners to develop and execute comprehensive media strategy that aligns with overall brand objectives.
• Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
• Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
• Manage the patient marketing budget, ensuring effective allocation of resources to maximize the impact of marketing initiatives.
• Measure and report on the effectiveness of patient marketing campaigns and initiatives, using data-driven insights to optimize future efforts.
• Create and deliver educational materials and programs that inform patients and healthcare providers about IQIRVO, its benefits, and its proper use.
• Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with the specific rare disease treated by IQIRVO.

Knowledge & Experience

• Bachelor’s Degree or Equivalent, Pharm D or MBA preferred
• Proven cross-functional leadership skills to lead across a complex matrix and drive alignment on patient-centric goals.
• At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience.
• Successful launch and post-launch growth experience in the rare or specialty categories.
• Strong communication and interpersonal skills along with the ability to influence others at all levels of the organization.
• Able to work with multiple internal cross-functional teams and successfully manage multiple complex patient projects simultaneously.
• Demonstrated consistent track record of success in driving brand awareness and patient activation.
• Strong scientific/medical aptitude with the ability to translate complex science into clear patient education.
• Significant experience in, and knowledge of, Rare Disease with complex science and reimbursement landscapes.
• Demonstrated success in project, vendor, and large-budget management to maximize marketing ROI.
• Proven ability to expertly navigate the PRC process to successfully design and execute patient tactics and tools.
• Excellent written and verbal skills with the ability to articulate the patient journey to diverse stakeholders.
• Willingness/ability to travel domestically; international travel may be required.

Pay Range

The annual base salary range for this position is $190,000 - $255,000. This job is eligible to participate in our short-term incentives program.

Benefits

Ipsen offers a comprehensive employee benefits package, including:

• 401(k) with company contributions
• Group medical, dental and vision coverage
• Life and disability insurance
• Short- and long-term disability insurance
• Flexible spending accounts
• Parental leave
• Paid time off
• A discretionary winter shutdown
• Well-being allowance
• Commuter benefits
• and much more.