Associate Director, Marketing (Rare Disease)

About the role

The Associate Director, Marketing role is responsible for advancing the lifecycle strategy for a Rare Disease therapy while driving growth within the current indication through high-quality execution.

Responsibilities

• Support development of an integrated lifecycle strategy for a rare disease therapy, including new indications and additional evidence to broaden utility within current population
• Lead market assessments and prioritize new indications and evidence generation investments based on sound strategic and financial rationale
• Partner with Medical Affairs, Clinical, Regulatory, and Market Access around the design of potential Phase IV studies, RWE initiatives, and additional clinical studies to support label expansion; provide commercial perspective aligned with brand strategy to guide decision making
• Partner with Market Access to strengthen the payer value proposition, ensuring evidence generation reinforces payer narratives and aligns with access strategy
• Partner with Medical Affairs to shape the KOL engagement strategy that informs evidence generation and lifecycle planning
• Synthesize insights from KOLs to guide strategic priorities and refine the integrated lifecycle strategy
• Ensure consistent pull-through of brand messaging within current indication by partnering with peer-to-peer and omnichannel teams to align content, tone, and strategic intent
• Support advisory boards and insight-gathering activities to ensure brand strategy and messaging reflect real-world clinical practice and emerging mindset
• Develop strategic marketing plans to achieve business objectives, including participation in strategy development and messaging evolution for HCP and patient audiences
• Ensure timely understanding, measurement, and evaluation of brand performance and work collaboratively with the marketing team to modify tactical plans as needed
• Partner with Compliance, Regulatory, and Legal teams to ensure all patient communications meet Xeris and FDA/OPDP standards
• Manage project timelines, budgets, and deliverables to ensure high-quality execution and alignment with strategic priorities

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred
• 8+ years of progressive experience in pharmaceuticals or healthcare, with at least 4 years in commercial strategy or brand marketing roles
• Demonstrated track record of developing market assessments, marketing strategies, and tactical plans
• Strong understanding of pharmaceutical advertising and promotion regulations
• Proven ability to manage multiple projects and external agencies in a fast-paced, matrixed environment
• Familiarity with market research, KPIs, and CRM systems like Veeva
• Strong ability to derive actionable insights from multiple and complex sources
• Demonstrated understanding of FDA regulations and guidance regarding advertising and promotion of prescription drug and biologic products
• Strong understanding of and hands-on experience in managing workflows through legal and regulatory promotional review process

Skills

• Analytical Thinking
• Teamwork & Collaboration
• Cross-Functional Skills
• Problem Solving
• Organizational skills
• Adaptability
• Written and Verbal Communications
• Presentation skills
• Attention to Detail
• Self-Starter

Benefits

The position may require periodic evening and weekend work, as necessary to fulfill obligations. Periodic overnight travel is required for meetings, conferences, and patient engagement events. This is a hybrid role based in Xeris’ Chicago office and requires a minimum of three days per week on-site. On-site requirements may change at management's discretion.

Pay

The anticipated base salary range for this position is $170,000 - $190,000.

Schedule

Position may require periodic evening and weekend work, as necessary to fulfill obligations. Periodic overnight travel is required for meetings, conferences, and patient engagement events. This is a hybrid role based in Xeris’ Chicago office and requires a minimum of three days per week on-site. On-site requirements may change at management's discretion.