Director, Patient Marketing

About the role

We are looking for a Director of Patient Marketing to lead the development of a robust multi-channel patient media strategy. Reporting to the Senior Director, Patient Marketing, this individual will design and optimize branded and unbranded initiatives that educate and support patients throughout their entire journey. By blending deep patient insights with data analytics, this individual will collaborate with cross-functional teams to create meaningful experiences that meet patient needs and accelerate brand growth.

Responsibilities

• Drive patient engagement strategy through multi-channel marketing and high-impact creative messaging.
• Lead the strategy and execution of a robust multi-channel media plan (TV, digital, social) by aligning high-impact content delivery (ads, videos, website) to patient preferences and patterns.
• Develop, deploy, and continuously optimize unbranded and branded communications and media assets, to ensure strong patient education and engagement.
• Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
• Collaborate across functions – including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, advocacy, compliance, medical, legal and regulatory teams.
• Effectively engage agency partners, handle scopes of work and develop plans to ensure timely execution of initiatives; Foster a collaborative relationship to drive team success.
• Build business cases to secure necessary investment, contribute to Patient Marketing budget management, and ensure tracking of resources.
• Collaborate in building scenario-based investment recommendations that directly support brand goals, strategic imperatives and critical success factors.

Requirements

• You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry.
• You have patient marketing experience, in a fast-paced environment.
• You have proven track record in multi-channel media and planning and execution, including website strategy.
• You have sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions.
• You have excellent communication and storytelling – written, verbal and visual.
• You are skilled in both strategy and execution - with strong marketing fundamentals.
• You have experience in managing external partners (e.g. consultants, agencies).

Qualifications

• You have a BS degree in marketing or similar field, along with 10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry.
• You have patient marketing experience, in a fast-paced environment.
• You have proven track record in multi-channel media and planning and execution, including website strategy.
• You have sharp analytical capabilities– able to dissect data to uncover insights and turn them into impactful actions.
• You have excellent communication and storytelling – written, verbal and visual.
• You are skilled in both strategy and execution - with strong marketing fundamentals.
• You have experience in managing external partners (e.g. consultants, agencies).

Skills

• Deep patient insights.
• Data analytics.
• Collaboration with cross-functional teams.
• Strategic planning and execution.
• Effective communication and storytelling.
• Management of external partners.

Benefits

Life at Insmed offers comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP). Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration are also available. The 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance are included. Current Insmed Employees: Please apply via the Jobs Hub in Workday. Insmed is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, please contact us by email at TotalRewards@insmed.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.