Director, Marketing

About the Role

Interior Marketing Group (IMG) is seeking a Director of Marketing to unify graphic design and social media efforts, ensuring creative output aligns with measurable business results. Working closely with the Founder & CEO, this role will drive bold creative ideas, connect them to customer acquisition and revenue targets, and modernize team workflows using AI-enabled tools.

Responsibilities

• Strategy & Growth:
  • Build and execute annual/quarterly marketing plans tied to company targets (new clients, revenue, broker/developer pipeline).
  • Define KPIs for social, design, and campaigns (reach, engagement, leads, inquiries, sourced revenue) to allocate resources effectively.
  • Manage IMG’s HubSpot instance for lead capture, segmentation, email campaigns, lead scoring, and campaign attribution.
  • Serve as the CEO’s creative partner, translating direction into actionable briefs and campaigns, and providing data-driven insights.
• Team Leadership: Design & Social
  • Manage, coach, and develop graphic design and social media teams, setting clear expectations and growth paths.
  • Maintain IMG’s luxury visual identity and voice across all touchpoints (social, print, web, events).
  • Oversee editorial calendars, daily posting, campaign launches, and community engagement, with hands-on art direction as needed.
• AI & Workflow
  • Design and implement AI-enabled workflows for content and design (e.g., AI video, copy versioning, reporting automation).
  • Streamline edit and feedback processes with defined briefs, review rounds, and turnaround standards.
  • Establish project tracking, asset libraries, templates, and brand guidelines to maintain quality and speed.
• Cross-Functional Partnership
  • Collaborate with PR to align press, events, and social efforts with shared calendars and messaging.
  • Support Sales and Business Development with pitch materials and campaigns for broker/developer acquisition.
  • Work with Staging, Interior Design, and Art teams to turn projects into content, and manage external vendors and budgets.

Qualifications

• 8+ years of marketing experience, including 3+ years leading creative and/or social media teams (in-house or agency).
• Strong design eye, demonstrated through a portfolio or directed campaign work, with ability to provide constructive feedback.
• Track record of linking marketing to business outcomes (leads, revenue) using tools like Google Analytics.
• Hands-on HubSpot experience (Marketing Hub, Sales Hub/CRM a plus) in workflows, campaigns, and attribution.
• Experience integrating AI tools into marketing/creative workflows and leading team adoption.
• Ability to build processes (briefs, approval workflows) for speed and consistency.
• Proficiency in Adobe Creative Suite, Canva, and social media scheduling tools.
• Excellent communication skills and confidence partnering with a founder-CEO.
• Ability to thrive in a fast-paced, high-volume environment and attend shoots, installs, and events.

Preferred

• Experience in luxury, real estate, interior design, hospitality, or high-end lifestyle brands.
• Background as a designer, art director, or creative director before marketing leadership.
• Experience with AI video/image tools (e.g., Higgsfield AI, ElevenLabs), Premiere Pro, After Effects, or Buffer Pro.
• B2B marketing experience targeting brokers, developers, or referral partners.
• Bachelor’s degree in marketing, communications, design, or related field.

Pay

This role starts at $110,000, with final salary determined based on skills, experience, and other job-related factors.

Please include a link to your portfolio.