Director, US Marketing, Inborn Errors of Metabolism

Be a hero for our rare disease patients. At Ultragenyx, we fundamentally believe that taking real impactful action to care for the needs of patients and our people is always the right thing to do. To achieve this goal, our vision is to lead the future of rare disease medicine. We challenge the status quo and create a new model that advances our field so more patients and caregivers can benefit from life-changing treatments. We follow the science, apply a novel rapid development approach, make innovative medicines at fair and reasonable prices, and create a collaborative ecosystem to reach patients in ways that are most meaningful for them.

Our commitment to patients extends to our people, so culture is an essential cornerstone. We focus on creating a supportive and inclusive environment of profound learning and growth—so employees can thrive in all areas of their lives, in and outside of work. Ultimately, we want to be an organization where we would be proud for our family, friends, and children to work.

About the role

Reporting to the US Marketing Lead, the Director of US Marketing will direct all Marketing initiatives for the continued successful commercialization of Dojolvi and Mepsevii in the US market. The Director will lead the development and execution of best-in-class annual marketing plans inclusive of market conditioning and development, disease education, brand strategies, and tactical plans utilizing deep marketing knowledge and former successful metabolic rare disease & biopharmaceutical marketing experience. The Director is responsible for the implementation of the brand strategy and corresponding tactics for the ongoing commercialization of both brands.

The successful individual will work cross-functionally with Medical Affairs, Global Brand Strategy, Marketing Research, Market Access, Patient Services, Regulatory, Legal, Compliance, Clinical Development, and Supply Chain. The individual will lead projects through the Materials and Medical Review process. With a dotted line to the Global Brand Strategy team, the Director will lead cross-portfolio commercial initiatives in support of planning for the successful commercialization of the IEM pipeline, collaborating with global and regional stakeholders to identify market trends, implement launch strategies, and communicate with senior leaders in a fast-moving, dynamic environment. This role will also lead the implementation of a consistent brand and tactical planning process for the IEM programs.

Work model: Officially documented as working full-time from home, with occasional travel to Ultragenyx's offices or other locations as needed.

Responsibilities

• Jointly responsible with the Medical Director, Medical Affairs for leading the North American Franchise Team (NAFT).
• Work closely with the Marketing Lead and National Field Director to lead US marketing initiatives, monitor progress, and adjust to optimize patient access and key customer uptake.
• Provide marketing leadership, mentoring, and development of the marketing team.
• Ensure flawless brand strategy execution as it applies to direct-to-patient support programs, professional communications, and key opinion leader (KOL) development.
• Lead the development of annual brand plans and associated budgets; manage execution, oversee day-to-day budgets, and ensure on-time, within-budget delivery of all marketing initiatives.
• Monitor progress of plans and make adjustments as necessary.
• Collaborate with the Global Brand Strategy group to ensure seamless two-way communication and US alignment with global brand plans.
• For all initiatives, establish ways to measure impact, report results, and adjust plans accordingly.
• Build strong, collaborative relationships cross-functionally across the organization.
• Identify issues that could create barriers to patient flow/access and provide solutions.
• Lead the organization in a patient-centered and respectful manner for all customers and stakeholders.
• Manage all US brand promotional activities within corporate and industry guidelines for ethics and compliance.
• Work cross-functionally with Global Marketing, Government Affairs, Medical Affairs, Clinical Operations, Legal, Compliance, Regulatory Affairs, and Patient Advocacy.
• Partner with commercial colleagues and customer-facing Field Teams, including Market Access, UCLs, and Patient Support, providing training and leading workshops focused on disease awareness, product adoption, and patient access.
• Deliver impactful brand and/or market development strategies that are well-articulated, communicated, and agreed to by relevant parties.
• Drive commercial leadership on cross-functional and cross-geography launch teams to ensure effective allocation of effort and resources.
• Ensure commercial considerations are included in cross-functional core team decisions related to data generation, trial strategy, clinical study site selection, medical strategy development, lifecycle management, and manufacturing.
• Help lead a consistent brand and tactical planning process across the IEM programs.

Requirements

• BA/BS degree or equivalent life-sciences qualification required; MBA preferred.
• Minimum 10–12 years of sales and marketing experience in the biopharmaceutical industry, with at least 5 years in rare/ultra-rare disease; experience with Metabolic Genetics highly desirable.
• Direct sales experience strongly preferred.
• Proven ability to work in a multidisciplinary team with a high degree of collaboration, a strong patient focus, and an understanding of U.S. patient access challenges.
• Strong command of analytical and market research techniques with a proven ability to interpret market insights to guide strategic direction and prioritize tactics.
• Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics.
• Proven experience working with and managing external partners, including Advertising and Communications agencies.
• Demonstrated ability to use rigorous logic and methods to solve difficult problems with effective solutions.
• Strong business acumen with solid scientific knowledge is required.
• Demonstrated ability to collaborate and negotiate business solutions in a complex and fast-paced environment.
• Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure flawless execution.
• Proven teamwork and collaboration skills.
• Excellent public presentation, written communication, and listening skills.
• This position will require a minimum of 30% travel in the US.

Pay

The typical annual salary range for this full-time position is $220,200—$272,100 USD. This range reflects the characteristics of the job, such as required skills and qualifications, and is based on the office location noted in this job posting. The range may also be adjusted based on applicant's geographic location. This position is eligible for annual bonus and equity incentives. Actual individual pay is determined by demonstrated experience and internal equity alignment.

Benefits

• Generous vacation time and public holidays observed by the company.
• Volunteer days.
• Long-term incentive and Employee stock purchase plans or equivalent offerings.
• Employee wellbeing benefits.
• Fitness reimbursement.
• Tuition sponsoring.
• Professional development plans.
• Benefits vary by region and country.