US Consumer Marketing Director, Obesity and Related Conditions

Responsibilities

• Lead the development and execution of the US consumer marketing strategy for MariTide.
• Define the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channels.
• Provide strategic guidance on media planning, channel investment decisions, and tentpole activations.
• Build alignment across commercial, medical, access, analytics, and corporate affairs teams.
• Build the consumer marketing function and operating model needed to support launch and long-term growth.
• Lead campaign development, validation, production, launch, and optimization.
• Oversee agency partners across creative, social, media, and production.
• Drive creation of a differentiated consumer journey and engagement ecosystem.
• Lead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channels.
• Build and scale a robust consumer engagement ecosystem.
• Develop and execute a best-in-class social media strategy.
• Identify and activate key cultural moments and tentpole opportunities.
• Champion innovative digital activations and data-driven personalization.
• Evaluate emerging platforms and technologies to drive growth and engagement.
• Build and lead a best-in-class consumer marketing organization.
• Recruit, develop, coach, and retain top marketing talent.
• Establish clear priorities, performance expectations, and development plans.
• Foster a culture of innovation, accountability, collaboration, and excellence.
• Mentor future leaders and build succession plans.
• Inspire teams through launch, growth, and organizational change.
• Establish KPIs, measurement frameworks, and performance dashboards.
• Optimize campaigns using analytics and consumer insights.
• Lead test-and-learn initiatives to improve effectiveness and efficiency.
• Manage budgets and ensure effective resource allocation.

Qualifications

• Doctorate degree and 4 years of marketing or production experience OR Master’s degree and 7 years of marketing or production experience OR Bachelor’s degree and 9 years of marketing or production experience.
• Deep expertise in direct-to-consumer marketing, digital engagement, and social media.
• Proven experience leading campaign development from insight generation through production and optimization.
• Demonstrated success building, leading, and developing high-performing marketing organizations.
• Strong agency management experience across creative, social, digital, media, and production partners.
• Leverage of obesity, metabolic disease, or chronic disease experience preferred.
• MBA or advanced degree preferred.