Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions

About the role

The Senior Director, US HCP Marketing and Omnichannel will lead US healthcare professional marketing strategy and execution across Obesity and Related Conditions. This role is responsible for personal promotion, omnichannel engagement, digital marketing, training, and field marketing programs that support launch readiness and sustain commercial growth.

Responsibilities

• Develop and lead the U.S. HCP marketing strategy across the obesity portfolio.
• Translate brand strategy, positioning, and messaging into customer focused engagement plans.
• Define HCP segmentation, targeting, and engagement strategies.
• Leverage customer insights, analytics, and market intelligence to continuously optimize strategy and execution.
• Establish performance metrics and measurement frameworks to assess effectiveness and drive continuous improvement.
• Partner closely with patient marketing leadership to ensure HCP and patient strategies are aligned and mutually reinforcing across the customer journey.
• Ensure coordinated campaign planning, messaging, and execution across HCP and patient marketing initiatives.
• Lead strategy, development, and execution of personal promotion programs and field marketing initiatives.
• Oversee development of sales materials, training resources, promotional tools, and customer engagement programs.
• Ensure field teams are equipped with effective resources that support execution excellence.
• Partner closely with sales leadership to align marketing strategy, field readiness, and customer engagement priorities.
• Lead development of National Sales Meeting content and promotional initiatives that support launch and business objectives.
• Lead the omnichannel engagement strategy across HCP customer segments.
• Oversee digital marketing programs, HCP websites, email campaigns, and non-personal promotion initiatives.
• Ensure coordinated customer engagement across personal, digital, and emerging channels.
• Partner with analytics and omnichannel teams to optimize channel performance and customer experience.
• Partner with patient marketing teams to create integrated omnichannel strategies across HCP and consumer audiences.
• Drive innovation in customer engagement approaches, capabilities, and marketing technologies.
• Build and lead a high performing HCP marketing and omnichannel organization.
• Establish clear priorities, operating models, and ways of working that support launch readiness and sustained growth.
• Partner closely with Sales, Medical Affairs, Analytics, Compliance, Regulatory, Market Access, and Global teams.
• Ensure marketing programs are executed effectively, on time, and in alignment with business objectives.
• Provide strategic recommendations and business updates to senior leadership.

  Qualifications

  • Doctorate degree and 5 years of marketing experience OR Master’s degree and 9 years of marketing experience OR Bachelor’s degree and 11 years of marketing experience.
  • At least 5 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources.
  • Significant experience leading HCP marketing, personal promotion, omnichannel engagement, digital marketing, and field marketing within the pharmaceutical or biotechnology industry.
  • Proven success leading commercialization efforts for major product launches, launch readiness activities, or high growth brands.
  • Demonstrated experience developing and executing integrated HCP marketing strategies across personal, digital, and non-personal channels.
  • Experience leading the development of sales materials, promotional campaigns, training programs, and field engagement strategies that drive commercial performance.
  • Demonstrated success building and leading high performing marketing organizations and developing top talent.
  • Strong understanding of omnichannel marketing, customer engagement strategy, digital marketing, and marketing analytics.
  • Demonstrated success partnering effectively with sales leadership and driving alignment between marketing strategy and field execution.
  • Experience leading complex cross-functional initiatives and influencing senior stakeholders in highly matrixed organizations.
  • Demonstrated ability to integrate HCP and patient marketing strategies to create cohesive customer experiences and maximize business impact.
  • Strong executive communication, strategic planning, and organizational leadership skills.
  • Track record of delivering results in fast-paced, high visibility, and high accountability environments.
  • Ability to balance strategic leadership with operational excellence and execution discipline.