Senior Director, Brand Marketing - Gut Health and Bariatric Advantage

About the role

The Senior Director Brand Marketing is a senior commercial leader who owns the brand and P&L strategy for two of Metagenics portfolios — Gut Health and Bariatric Advantage — while partnering closely with the VP of Marketing to shape and drive the commercial and strategic agenda for the total Metagenics Americas business.

Responsibilities

• Brand & Portfolio Leadership — Gut Health & Bariatric Advantage
  • Own the P&L. Carry full P&L accountability for the Gut Health and Bariatric Advantage portfolios, from strategy through in-market results, including revenue, margin, and marketing investment.
    • Set the strategy. Develop multi-year brand and portfolio strategy and the annual operating plan, identifying where to play and how to win across consumer and healthcare-professional audiences.
      • Lead omnichannel growth. Build channel-specific strategies with a DTC- and digital-marketplace-first lens — owned e-commerce, Amazon, and practitioner channels — including assortment, claims, best-in-class PDPs, and pricing architecture.
        • Drive innovation. Lead the GTM plan and execution of new products; identify portfolio extensions opportunities, grounded in consumer insight, clinical differentiation, and clear reason-to-believe.
        • Partner with the global team to shape and influence the Gut Health innovation pipeline
        • Own the brand voice. Partner with the Brand Experience & Content Director to direct the messaging, creative, content for the portfolios, ensuring a coherent brand experience across consumer, digital, and HCP touchpoints.
          • Partner with Dig ops and Media agency to develop the media plans and Go to market/ campaign strategy
          • Scale Marketing to Accelerate Growth. Using data, identify the most impactful initiatives and prioritize. Develop repeatable models and frameworks to scale growth.
          • Total-Metagenics Brand & Portfolio Strategy. Process, Governance & Ways of Working
            • Partner with VP of marketing to Lead and orchestrate the AOP process across the business — setting the calendar, frameworks, and standards, and partnering with Finance and cross-functional teams to land an integrated, defensible plan.
              • Own and drive the integrated marketing calendar across the total portfolio, aligning brand, digital/e-commerce, HCP, and channel activity into one coherent go-to-market rhythm.
                • Partner with the VP of Marketing to develop the brand and portfolio architecture for total Metagenics — prioritization, positioning, and the strategic choices that define the next phase of growth.
                  • Design and embed scalable processes, planning cadences, and decision rights that let a growing business move faster with less friction.
                    • Improve governance and ways of working across marketing and its cross-functional partners, bringing structure without bureaucracy.
                      • Establish the rituals, templates, and forums that turn one-off wins into repeatable capability.
                      • Cross-Functional Leadership & Influence
                        • Operate as a connective leader across marketing, sales, digital/e-commerce, finance, HCP, and operations — aligning agendas and driving decisions across functions you don’t directly own.
                          • Hold the line. Hold others accountable to commitments and standards while bringing people along — building trust and momentum rather than friction.
                          • Team Leadership & Talent
                            • Lead, coach, and develop a team that delivers data-driven, actionable insight and execution in service of the brand and commercial strategy.
                              • Manage portfolio budgets to optimize marketing spend and return on investment.
                                • Identify high-potential talent and invest in developing the next generation of leaders for the function.